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Introduction
Search Insights provides access to Share-of-Voice (SOV) and Organic Rank (OR) data.
It offers SOV and OR data hourly for the Top 100,000 global search terms on Amazon, along with 25 custom terms you can add and start tracking. Tracking custom terms comes to a cost of $50 for 25 terms.
You'll only see terms relevant to your region. The fee appears as the "Keyword Intelligence Fee" on your invoice.
Perpetua's scans of Amazon ensure highly accurate data, about six times more accurate than industry standards. This data is exclusive to Perpetua and not available through Amazon directly.
Find out more about Search Insights by watching our dedicated Perpetua Ad School lesson here.
Who Can Access Search Insights
Search Insights is available in all regions and it is automatically activated for clients with a Growth or above subscription. Find out more about Perpetua price packages here.
Essentials clients can access Search insights for an additional monthly fee of $50, in addition to the platform's fee. This $50 charge allows you to track your own set of 25 custom terms. This fee provides tracking for 25 new Tracked Search Terms per month.
Step-by-Step Access Guide
1️⃣ Search Insights Tab
Access the Search Insights tab on the left-hand sidebar of your account.
2️⃣ Access My Brands
An introductory "Access My Brands” window will show up.
Click on the purple “Get Access" button to access the next step.
🚨Note 🚨
By enrolling in this product, you'll be charged $50 for every 25 terms you start tracking as part of your custom terms. If you choose not to track any terms, there will be no additional charge, as long as Search Insights is included in your existing platform fee.
3️⃣ Search Insights Dashboard
Go to the “All Search Terms” tab and click on “Track Additional Search Terms”.
Click here for more information about the “My Brands” tab.
Click here for more information about the “All Search Terms” tab.
4️⃣ Tracked Search Terms
The following window will show up. Click “Confirm” to start adding your custom-tracked search terms.
5️⃣ Enter Your Tracked Search Terms
You can now enter the search terms you would like to start tracking with Search Insights by adding them to the related "Enter Search Terms" field.
Click on "Add Search Terms" next.
🚨 Note 🚨
We provide 25 search terms packages at a rate of $50 per month.
6️⃣ Confirm Your Search Terms
Review the added terms and confirm them by clicking on the purple "Confirm Search Terms" button.
💡 Please allow 48-72 hours to begin populating your newly tracked search terms.
7️⃣ Remove Your Terms
Remove the terms from the list, by either using the "Bulk Remove" (for multiple terms) or the "Remove" (for individual terms) options.
If "Bulk Remove" is selected, tick off the box next to the terms you wish to remove and click "Remove Selected".
8️⃣ Successful Message
A pop-up message will show up on the top-right corner of your screen, informing you that the search terms were successfully entered. As the message informs, please allow 48-72 hours to start viewing your tracked terms.
Other Related Articles
Explore additional resources in our Help Centre that may assist you with other Search-Insights-related questions.
Please don't hesitate to reach out to your Data Strategist or our Live Chat Support Team if you have any further questions.
Article last updated October 2024. If you find this information to be out of date, please contact hello@perpetua.io