Sales & Traffic - Metrics Index

Metric

Description

​Ordered Revenue

Revenue generated by a customer order with adjustments made for prior sales, like returns or cancellations, calculated by multiplying price of the item by the total number of units ordered. This metric is on a trailing 4-day basis from the current date as Amazon releases daily Retail reports 72 hours after the close of each day. It is only available for Vendors with access to Manufacturing reports in Vendor Central.
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Revenue generated by a customer order at the time of shipment, calculated by multiplying the price of the item by the total number of units ordered and shipped. This metric is pulled from the Sourcing report and is on a trailing 4-day basis from the current date as Amazon releases daily Retail reports 72 hours after the close of each day.

Ordered Units

Ordered units generated by a customer order with adjustments made for prior sales, such as returns or cancellations. This metric is on a trailing 4-day basis from the current date as Amazon releases daily Retail reports 72 hours after the close of each day. It is only available for Vendors with access to Manufacturing reports in Vendor Central.

Shipped Units

Quantity of ordered units that have been shipped, with customer returns and free replacements accounted for prior sales attributed to original date of the sale. This metric is pulled from the Sourcing report and is on a trailing 4-day basis from the current date as Amazon releases daily Retail reports 72 hours after the close of each day.

Glance Views Conversion Rate

This tells you how well your product's detailed pages resulted in a sale after each visit, calculated by dividing Ordered Units by Glance Views for the selected time period.

Organic Sales

The estimated amount of ordered product sales that were generated organically and not resulted by advertising, calculated using Organic Sales = Ordered Revenue - Attributed Sales.

Attributed Sales

The amount of ordered product sales that were generated as a result of advertising, including Sponsored Products, Sponsored Brands, Sponsored Display and ADSP, calculated by summing up Sponsored Sales and DSP Total Attributed Sales. This metric is on a trailing 24h-48h basis from the current date.

Attributed Sales (Same SKU)

The amount of ordered product sales that were generated as a result of advertising, including Sponsored Products, Sponsored Brands, Sponsored Display and ADSP, where the purchased SKU was the same as the one advertised. This metric is on a trailing 24h-48h basis from the current date.

Sponsored Sales

The amount of ordered product sales that were generated as a result of advertising, including Sponsored Products, Sponsored Brands and Sponsored Display. This metric is on a trailing 24h-48h basis from the current date.

Sponsored Sales (Same SKU)

The amount of ordered product sales that were generated as a result of advertising, including Sponsored Products, Sponsored Brands and Sponsored Display, where the purchased SKU was the same as the one advertised. This metric is on a trailing 24h-48h basis from the current date.

Sponsored Spend

The amount spent on advertising attributed to Sponsored Products, Sponsored Brands and Sponsored Display. This metric is on a trailing 24h-48h basis from the current date.

SP Sales

The amount of ordered product sales that were generated as a result of Sponsored Products advertising within 30 days of click on ad. This metric is on a trailing 24h-48h basis from the current date.

SP Sales (30d Same SKU)

The amount of ordered product that were generated as a result of Sponsored Products advertising occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised.

SP Spend

The amount spent on advertising attributed to Sponsored Products. This metric is on a trailing 24h-48h basis from the current date.

SB Sales

The amount of ordered product sales that were generated as a result of Sponsored Brands advertising. This metric is on a trailing 24h-48h basis from the current date.

SB Sales (14-day Same SKU)

The amount of ordered product that were generated as a result of Sponsored Brands advertising occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised.

SB Spend

The amount spent on advertising attributed to Sponsored Brands. This metric is on a trailing 24h-48h basis from the current date.

SD Sales

The amount of ordered product sales that were generated as a result of Sponsored Display advertising. This metric is on a trailing 24h-48h basis from the current date.

SD Sales (30d Same SKU)

The amount of ordered product sales that were generated as a result of Sponsored Display advertising occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised. This metric is on a trailing 24h-48h basis from the current date.

The amount spent on advertising attributed to Sponsored Display. This metric is on a trailing 24h-48h basis from the current date.

DSP Total Attributed Sales

Sales of brand products, attributed to an ad view or click from ADSP advertising. This metric is on a trailing 24h-48h basis from the current date.

DSP Attributed Sales

Sales of promoted products, attributed to an ad view or click from ADSP advertising. This metric is on a trailing 24h-48h basis from the current date.

% Sponsored Sales

The percent of total sales generated as a result of advertising (SP, SB and SD) i.e. Sponsored Sales/Total Sales

DSP Spend

The amount spent on advertising attributed to ADSP.This metric is on a trailing 24h-48h basis from the current date and is only available at account level as Amazon does not provide DSP spend at ASIN level through the API.

% Attributed Sales

The percent of total sales spent on advertising (SP, SB, SD, DSP) divided by Ordered Revenue pulled from Manufacturing report i.e. TACOS (M) = Attributed Spend / Ordered Revenue. This calculation is available for Vendors with access to Manufacturing reports in Vendor Central.

Total ROAS

The return on advertising spend on SP, SB, SD, DSP, calculated by dividing Ordered Revenue pulled from Manufacturing report i.e. Total ROAS (M) = Ordered Revenue / Attributed Spend. This calculation is only available for Vendors with access to Manufacturing reports in Vendor Central.

Total Shipped ACoS

The percent of total sales spent on advertising (SP, SB, SD, DSP) divided by Shipped Revenue pulled from Sourcing report i.e. TACOS (S) = Attributed Spend / Shipped Revenue. This calculation is available for Vendors with access to Sourcing reports in Vendor Central.

DSP ACoS

The percent of sales generated from ADSP spent on ADSP ie Attributed ACOS = DSP Spend / DSP Sales.This metric is only available at account level as Amazon does not provide DSP spend at ASIN level through the API.

DSP ROAS

The return on advertising spend, calculated by dividing sales generated from ADSP advertising ie DSP Sales / DSP Spend.This metric is only available at account level as Amazon does not provide DSP spend at ASIN level through the API.

Glance Views

Total number of views to your Amazon product page for a selected time period where Amazon Retail is the featured offer. This metric reflects there was an opportunity to convert shoppers from interest to purchase.
This metric is on a trailing 4-day basis from the current date as Amazon releases daily Retail reports 72 hours after the close of each day. It is only available for Vendors with access to Manufacturing reports in Vendor Central.

Average Selling Price

The average price of the units sold, calculated by dividing the ordered product sales by the total units for the selected time period.This metric is on a trailing 4-day basis from the current date as Amazon releases daily Retail reports 72 hours after the close of each day. It is only available for Vendors with access to Manufacturing reports in Vendor Central.

Shipped COGS

Also known as Product Cost of Goods Sold (PCOGS), Shipped COGS is the price Amazon paid to a vendor for procuring the items. This metric is on a trailing 4-day basis from the current date as Amazon releases daily Retail reports 72 hours after the close of each day. It is available for Vendors with access to Sourcing reports in Vendor Central.

Total ACoS (PCOGS)

The percent of total sales spent on advertising (SP, SB, SD, DSP) divided by Shipped COGS pulled from Sourcing report ie TACOS = Attributed Spend / Shipped COGS. This calculation is available for Vendors with access to Sourcing reports in Vendor Central.

Total ROAS (PCOGS)

The return on advertising spend on SP, SB, SD, DSP, calculated by dividing Shipped COGS pulled from Sourcing report ie Total ROAS = Shipped COGS / Attributed Spend. This calculation is available for Vendors with access to Sourcing reports in Vendor Central.

Total Shipped ROAS

The return on advertising spend on SP, SB, SD, DSP, calculated by dividing Shipped Revenue pulled from Sourcing report ie Total ROAS (S) = Shipped Revenue / Attributed Spend. This calculation is only available for Vendors with access to Sourcing reports in Vendor Central.

Attributed ACoS

The percent of sales generated from all advertising (SP, SB, SD and ADSP) that is spent on advertising ie Attributed ACOS = Attributed Spend / Attributed Sales. This metric is not available at ASIN level as Amazon does not provide ADSP spend data at ASIN level.

Attributed ROAS

The return on advertising spend, calculated by dividing sales generated from advertising (SP, SB, SD and ADSP) ie Attributed Sales / Attributed Spend. This metric is not available at ASIN level as Amazon does not provide ADSP spend data at ASIN level.

Sponsored ACoS

The percent of sales generated from Sponsored Advertising spent on Sponsored Advertising ie Sponsored ACOS = Sponsored Spend / Sponsored Sales.

Sponsored ROAS

The return on advertising spend, calculated by dividing sales generated from advertising by ad spend on Sponsored Products, Sponsored Brands and Sponsored Display ie Sponsored Sales / Sponsored Spend.