General Amazon Information

How Perpetua operates with Amazon Advertising, and FAQs specifically related to Amazon

Kevin Michael avatar Joe Rideout avatar Adam Epstein avatar +6
36 articles in this collection
Written by Kevin Michael, Joe Rideout, Adam Epstein and 6 others

How do I delete/cancel my account?

Describes how to delete/cancel your Perpetua user account and/or advertising account.
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Missing products in Perpetua

What should you do if you can't find one of your products in the Perpetua app
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Guide to Keyword Match Types: Broad, Phrase, or Exact

How different keyword match types will bid on Search Terms for Sponsored Products
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

CSV upload errors for sales analytics

Troubleshooting issues when uploading a spreadsheet to view Sales data for an Amazon Vendor account on Perpetua
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Why KENP Read and KENP Royalties are estimated metrics

KENP metrics only reflect estimated pages read and royalties that are attributed to an ad campaign for your book.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

What is ACOR?

What is Advertising Cost of Royalties and why does it matter?
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

The Amazon Flywheel

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.
Gloria Abromeit avatar
Written by Gloria Abromeit
Updated over a week ago

Broad Match Modifier

What is the difference between a Broad Match and a Broad Match Modifier?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Editing Sponsored Brand Creatives in Amazon

What happens if I edit my Sponsored Brand Creative directly in Seller Central or the Advertising Console?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Amazon Brand Analytics Metrics

What is Search Frequency Rank, Click Share, Conversion Share, and ASIN Click Rank and how do I view these in Perpetua?
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Negative Keywords in Perpetua

Why doesn't Perpetua automatically add negative keywords?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

How to fully disconnect integrator

Steps to ensure that all access to your account is removed when you move from another solution to Perpetua
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

Why should I use Perpetua rather than Amazon on my own?

The value of running Perpetua AI automated campaigns vs. Amazon
Adam Epstein avatar
Written by Adam Epstein
Updated over a week ago

Attribution Window

How long does a customer have to make a purchase after clicking on an ad for it to be attributed to that click?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Can I change my campaign names?

Breaking down the naming convention of our sponsored ad campaigns and changing the names for your new and existing campaigns
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

PAT Campaigns in Search Results

Why bidding on an ASIN can result in your ad being served on the search results page on Amazon
Adam Epstein avatar
Written by Adam Epstein
Updated over a week ago

Why are organic sales zero or negative?

Explaining how Perpetua calculates organic sales and why the estimated value for a time period is 0
Kevin Michael avatar
Written by Kevin Michael
Updated over a week ago

Keywords vs. Search Terms

Explaining the difference between Amazon keywords and search terms
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Why do I only see the last 3 months of advertising data in Perpetua?

If you are a new customer and switch to the 24 week or 1 year view, the ad spend numbers might be lower than expected. Find out why.
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

How do I upload a csv for sales analytics?

As a vendor, you can you download a csv from vendor central and upload it to Perpetua to see total sales in app. Here's how.
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

How does the sales analytics feature work for Vendors?

Easy steps for Vendors to us the Sales Analytics feature
Kevin Michael avatar
Written by Kevin Michael
Updated over a week ago

Why can't I see data from today or yesterday in my Perpetua dashboard?

Explaining the two day delay in fetching data from Amazon
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Advertising Console Access Instructions

Inquiries can be diagnosed quickly by providing the Perpetua team access to your account via the Amazon Advertising Console.
Ellie Edwards avatar
Written by Ellie Edwards
Updated over a week ago

Virtual Bundles

Everything you need to know about Virtual Bundles
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

The Sponsored Ads you can Optimize in Perpetua by Region and Advertiser Type

A guide to which Sponsored Ad units are available to optimize based on your region and advertiser type.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

What do the messages mean when I hover over the red dot in front of my product?

A full guide of what those pesky messages from Amazon mean when you hover over that red dot in front of your product!
Gloria Abromeit avatar
Written by Gloria Abromeit
Updated over a week ago

Can I use special characters on keywords and campaign names?

A comprehensive list of constraints and special characters allowed in keywords, goal names, etc. in Perpetua and Amazon
Joey Ahn avatar
Written by Joey Ahn
Updated over a week ago

What are the target limits for each ad unit?

A comprehensive breakdown of limits on ad groups, targets, etc. on SP and SB campaigns
Joey Ahn avatar
Written by Joey Ahn
Updated over a week ago

Best Practices for Product Detail pages

How do I make my product listing on Amazon perform better?
Alice Jin avatar
Written by Alice Jin
Updated over a week ago

How does Perpetua choose products and product categories to target?

Learn about Perpetua's automated logic for targeting products and product categories.
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Do campaigns automatically stop running if an item is out of stock?

Will Perpetua automatically pause campaigns for products that are out of inventory or do I need to pause them myself?
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Does Perpetua run product targeting sponsored ad campaigns?

Sponsored product ads can either target keywords or products using PAT. Does Perpetua support product targeting?
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

What happens when I make changes to my Perpetua campaigns in Amazon?

Will the changes you make to your Perpetua-optimized campaigns in Seller Central or AMS reflect in Perpetua?
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Does Perpetua support KDP accounts?

Can Perpetua optimize ads for Kindle Direct Publishers?
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Does Perpetua optimize Sponsored Brand campaigns?

Find out more about Perpetua's AI-powered Sponsored Brand optimizer.
Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Why is my ad group archived?

What it means when your campaign says "Ad Group archived".
Claire Lee avatar
Written by Claire Lee
Updated over a week ago