Perpetua Labs

Strategically climb Organic Rank for a specific product, or keyword, based on a certain threshold.

Organic Rank Optimization (ORO)

Andrea Mamone

Claire Lee

Gloria Steiner

Advanced Settings / Keyword Boost / Recommendations & Strategies / Comparing Features

Amazon Advertising - Perpetua's Features

Step-by-step guide on turning off automatic keyword (and ASIN) harvesting on your Amazon and Walmart goals in Perpetua

Keyword Harvesting in Perpetua

Making edits to placement multipliers to Amazon Sponsored Product campaigns on Perpetua

How to Apply Placement Multipliers

How multipliers within Perpetua interact with and impact each other

Multipliers and Interactions in Perpetua

Placement Multiplier Behaviour in Perpetua

How can I control how much budget goes to specific campaigns within a segment?

Limit Budget Allocation

What is Search Term Isolation and how do I use it on Perpetua?

Search Term Isolation

Understanding the logic behind seeing unfamiliar or unexpected keywords being targeted in your Perpetua goals

Why Did the Ad Engine Harvest Irrelevant Keywords?

What you can do in the Advanced Settings modal for your Sponsored Product goals

Advanced Settings for Sponsored Products Goals

A guide to understand more on SBV4 campaigns and harvesting behaviour in Perpetua

Keyword Harvesting for Sponsored Brands Goals

Manage your ads by using the advance settings within your goals

Advanced Settings

What are bid adjustments and when should I be using them?

Bid Adjustments

Explore the suggested recommendation about when to apply a bid multiplier or a fixed bid adjustment

Apply a Bid (Dynamic) Multiplier vs. Fixed Bid Adjustment

Learn more about the optimal times to consider a bid adjustment or a Keyword Boost.

Bid Adjustment vs. Keyword Boost

Team Perpetua

Rule-Based Control - Negative Matching

Rules

Dominate top-of-search, own flagship category keywords and climb Organic Rank.

Keyword Boost

How to edit the target ACoS, budget, ToS multiplier, and keywords within your keyword boost campaigns.

Managing Keyword Boost Campaigns

Learn how to use Perpetua's Bulk Operations tab to manage all of your Keyword Boost campaigns at the same time.

Managing Keyword Boost Campaigns in Bulk

Understand what happens to your bids in Amazon after launching a Keyword Boost

Why Did My Bids Decrease After Launching a Keyword Boost?

Why are the Ad Groups in my keyword boost campaign incomplete?

Incomplete Ad Groups in Keyword Boosts

Joe Rideout

Ashley Chung

Keyword Boost - KWB

Mitchell Bergin

Recommendations and Strategies

How do I use the Recommendations tab in Perpetua? What are Strategies?

Overview

Increase budgets for goals going dark with ACoS below target ACoS

Always-On Budget Optimization

Understanding how to use this strategy to avoid budget exhaustion with real-time recommendations

Real-Time Budget Optimization

Optimize spend across Sponsored Products toward a total ACoS target using Perpetua's AI-powered Recommendations feature

Total ACoS Optimization

Receive recommendations from Perpetua's AI on which terms to negative match in order to reduce wasted ad spend and improve performance

Negative Match Suggestions

Receive recommendations from Perpetua's AI on which keywords to negative match based on number of clicks and conversions

Negative Exact Match Rules

How to use Perpetua's Inventory Optimization strategy and receive inventory-based recommendations

SP Inventory Recommendations

Automate changes to Target ACoS and Budget by setting up a Strategy with our Recommendations feature on Perpetua

Scheduled Budget and ACOS Changes

General Strategies

Amazon Prime Day - Recommendations & Strategies July 2025

Amazon Prime Big Deal Days - Recommendations & Strategies October 2025

Opt in to Perpetua’s Prime Big Deal Days strategy with just a few clicks to create your scheduled target ACoS and budget changes

Fall 2023 Prime Big Deal Days Scheduled Changes

Black Friday Cyber Monday (BFCM) - Recommendations & Strategies 2025

Amazon Spring Deals Days - Recommendations & Strategies March 2025

Prime Day and Other Events Strategies

Comparing Feature Variances in Classic Goal, SAG, MAG and KWB Campaigns

Jan Volke

Comparing Feature

Perpetua Ad School

广告学院（英文）

About Us

Uber uns

关于我们

Blog

Brand and Media

博客（英文）

Karriere

职位（英文）

Video

Careers

视频（英文）

Resources

Company

Ad School

Dashboard

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Empty Help Center

Uh oh. That page doesn’t exist.

Home

Search results

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.