How To Use Perpetua's Features
Tutorials and step-by-step instructions on how to use Perpetua's features
By Joey and 10 others11 authors60 articles
What Factors Should I Consider Before Making Changes to a Goal?
How to change the target ACoS and budget
Adding Keyword and ASIN Targets
How to apply placement multipliers
Filter your targets and search term tables
Category Target Refinements
Broad Match Modifiers
Pausing Sponsored Products Campaigns
How Do I Switch From a Universal Goal Structure to Brand-Based or Advanced?
How to Remove a Negative Match
How to Negative Match
What is the campaign breakdown tool?
How to export CSV reports from your Perpetua account
Limit Budget Allocation
Monthly Budget Tracker
How Do I Get My Goal to Spend More?
Recommendations and Strategies
Black Friday Cyber Monday (BFCM) - Recommendations & Strategies 2023
BFCM Recommended Goals
Fall 2023 Prime Big Deal Days Scheduled Changes
Real-Time Budget Optimization
Always-On Budget Optimization
Negative Match Suggestions
Negative Exact Match Rules
Total ACoS Optimization
Scheduled Goal Changes
The Traffic Reporting Tool
Sponsored Display vCPM Metrics in Your Account Overview
What do the % increase and % decrease on metrics mean?
Multi-Account Executive Dashboard
New metrics in Total Sales tab
Sales Analytics for Vendors
How to customize the metrics displayed on your Perpetua graphs
How to customize the reporting columns within your Perpetua tables