Perpetua Labs

Kevin Michael

Michelle Meleskie

Claire Lee

Tutorials and step-by-step instructions on how to use Perpetua's features 

How To Use Perpetua's Features

Checklist items to review prior to making changes to your Perpetua goals

What Factors Should I Consider Before Making Changes to a Goal?

For an existing Sponsored Products, Sponsored Brands, or Sponsored Display goal, how do I change the target ACoS and budget?

How to change the target ACoS and budget

How do I add keyword and ASIN targets to an Amazon campaign in Perpetua?

Adding Keyword and ASIN Targets

Making edits to placement multipliers to Amazon Sponsored Product campaigns on Perpetua

How to apply placement multipliers

How do I pause or unpause Keyword, ASIN or Category targets within my goals?

Pausing Targets

Guide on how to filter your targets/search terms lists by type and performance

Filter your targets and search term tables

Managing your category targets for sponsored ad campaigns on Perpetua

Category Target Refinements

What is the difference between a Broad Match and a Broad Match Modifier in your Sponsored Brands Goal at Perpetua?

Broad Match Modifiers

I don't want to run all of the campaigns within my sponsored product goal. How do I pause certain campaigns within an SP goal?

Pausing campaigns

A quick guide on how to switch from a Universal goal structure to either Brand-based or Advanced goals

How Do I Switch From a Universal Goal Structure to Brand-Based or Advanced?

Instructions to follow when you want to delete or remove a negative match target on Perpetua

How to Remove a Negative Match

How do I add a negative phrase or exact match in Perpetua?

How to Negative Match

Viewing performance data for Amazon campaigns on the Perpetua dashboard

What is the campaign breakdown tool?

A guide on downloading csv reports from your Perpetua account

How to export CSV reports from your Perpetua account

How can I control how much budget goes to specific campaigns within a segment?

Limiting Budget Allocation

How to track your spend across your SP, SB and SD ads for both Perpetua-managed and unmanaged campaigns

Monthly Budget Tracker

Understanding why a goal isn't spending money and how to make it spend more

How Do I Get My Goal to Spend More?

Linda Wan

Joey Ahn

Basics

Dominate top-of-search, own flagship category keywords and climb Organic Rank.

Keyword Boost

How to edit the target ACoS, budget, ToS multiplier, and keywords within your keyword boost campaigns

Managing Keyword Boosts

Understand what happens to your bids in Amazon after launching a Keyword Boost

After launching a Keyword Boost, why have my bids gone down?

Why are the Ad Groups in my keyword boost campaign incomplete?

Incomplete Ad Groups in Keyword Boosts

Keyword Boost - KWB

What are bid adjustments and when should I be using them?

Bid Adjustments

Patrick Quaggin-Smith

How to use Perpetua's Inventory Optimization strategy and receive inventory-based recommendations

Inventory-Based Recommendations

Opt in to Perpetua’s BFCM strategy with just a few clicks to create your scheduled target ACoS and budget changes.

BFCM Scheduled Changes 2022

How do I use the Recommendations tab in Perpetua? What are Strategies?

Recommendations and Strategies

Increase budgets for goals going dark with ACoS below target ACoS

Always-On Budget Optimization

Receive recommendations from Perpetua's AI on which terms to negative match in order to reduce wasted ad spend and improve performance

Negative Match Suggestions

Receive recommendations from Perpetua's AI on which keywords to negative match based on number of clicks and conversions

Negative Exact Match Rules

Optimize spend across Sponsored Products toward a total ACoS target using Perpetua's AI-powered Recommendations feature

Total ACoS Optimization

Automate changes to Target ACoS and Budget by setting up a Strategy with our Recommendations feature on Perpetua

Scheduled Goal Changes

Gloria Steiner

Serghei Barbulat

Manage your targets across all Amazon ad units and view search term performance from Perpetua's Targets & Search Terms tab

Targets & Search Terms

What is Search Term Isolation and how do I use it on Perpetua?

How does Search Term Isolation work?

Search Terms

How to add, delete or customize brands in your Search Insights dashboard.

How to manage brands in Search Insights

An introduction to Perpetua Search Insights and how to leverage share of voice data to see how you rank amongst your competitors on Amazon

Search Insights

A step-by-step guide on how to add/remove/change/increase your custom terms in Perpetua Search Insights

How to manage custom terms in Search Insights

Step-by-step instructions on how to gain access to Perpetua Search Insights

How to access Search Insights

Step-by-step instructions on how to stop your Search Insights subscription and cancel Search Insights billing payments

How to cancel Search Insights

View performance trends by time of day and time of week so you can optimize your dayparting schedule on Perpetua

Stream Reporting

Schedule changes to bids by using Perpetua's Stream Optimization feature to decrease or increase bids during certain times of the day

Stream Optimization

How to Use Perpetua's Stream Optimization feature to decrease or increase bids during certain times of the day to achieve your goals.

How to optimize your Stream Optimization schedule

Marco Varnas

Stream

How to make changes to your Amazon Sponsored Product and Brand goals in bulk by using Perpetua's CSV upload feature

Bulk Operations for Goals

Managing your keywords and ASIN targets in bulk across multiple goals using Perpetua's .csv upload feature

Bulk Operations for Targets

Bulk Operations

Explaining what vCPM metrics are and where to find them in your Perpetua account

The Traffic Reporting Tool

Breaking down what the amber and green percentage increases/decreases represent on your dashboard

What do the % increase and % decrease on metrics mean?

Perpetua's Exec Dash is a dashboard for multi-marketplace, multi-geography and multi-funnel performance reporting in one view

Executive Dashboard

What is a multi-account executive dashboard and how can I set it up?

Multi-Account Executive Dashboard

Brand Metrics

Compare performance across different segments within your Perpetua account under the Account Overview page

Account-Level Segments

New metrics in the Total Sales tab and how to view them on your Perpetua dashboard.

New metrics in Total Sales tab

Explaining why there are data discrepancies between the graph and table on the Perpetua Amazon Sponsored Products goal dashboard

Data Discrepancies

How to view your sales analytics on Perpetua if you have an Amazon Vendor account