How To Use Perpetua's Features

Tutorials and step-by-step instructions on how to use Perpetua's features

Kevin Michael avatar Patrick Quaggin-Smith avatar Gloria Steiner avatar +9
51 articles in this collection
Written by Kevin Michael, Patrick Quaggin-Smith, Gloria Steiner and 9 others
Basics

How to change the target ACoS and budget

For an existing Sponsored Products, Sponsored Brands, or Sponsored Display goal, how do I change the target ACoS and budget?
Linda Wan avatar
Written by Linda Wan
Updated over a week ago

Adding keyword and ASIN targets

How do I add keyword and ASIN targets to an Amazon campaign on Perpetua?
Linda Wan avatar
Written by Linda Wan
Updated over a week ago

How to apply placement multipliers

Making edits to placement multipliers to Amazon Sponsored Product campaigns on Perpetua
Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

Pausing Targets

How do I pause or unpause Keyword, ASIN or Category targets within my goals?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Filter your targets and search term tables

Guide on how to filter your targets/search terms lists by type and performance
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Category Target Refinements

Managing your category targets for sponsored ad campaigns on Perpetua
Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

Broad Match Modifiers

What is the difference between a Broad Match and a Broad Match Modifier in your Sponsored Brands Goal at Perpetua?
Sadé Greene-Winter avatar
Written by Sadé Greene-Winter
Updated over a week ago

Pausing campaigns

I don't want to run all of the campaigns within my sponsored product goal. How do I pause certain campaigns within an SP goal?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

How do I switch from a Universal goal structure to Brand-based or Advanced goals?

A quick guide on how to switch from a Universal goal structure to either Brand-based or Advanced goals
Saha Vishvanath avatar
Written by Saha Vishvanath
Updated over a week ago

How to Remove a Negative Match

Instructions to follow when you want to delete or remove a negative match target on Perpetua
J
Written by Joey Ahn
Updated over a week ago

How to Negative Match

How do I add a negative phrase or exact match in Perpetua?
Linda Wan avatar
Written by Linda Wan
Updated over a week ago

What is the campaign breakdown tool?

Viewing performance data for Amazon campaigns on the Perpetua dashboard
Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

How to export CSV reports from your Perpetua account

A guide on downloading csv reports from your Perpetua account
J
Written by Joey Ahn
Updated over a week ago

Limiting Budget Allocation

How can I control how much budget goes to specific campaigns within a segment?
Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Monthly Budget Tracker

How to track your spend across your SP, SB and SD ads for both Perpetua-managed and unmanaged campaigns
Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

How do I Get my Goal to Spend More?

Understanding why a goal isn't spending money and how to make it spend more
Linda Wan avatar
Written by Linda Wan
Updated over a week ago
Reporting

The Traffic Reporting feature

Learn how to analyze your performance numbers from the Traffic & Sales Reporting feature.
Marco Varnas avatar
Written by Marco Varnas
Updated over a week ago

What do the % increase and % decrease on metrics mean?

Breaking down what the amber and green percentage increases/decreases represent on your dashboard
Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

Executive Dashboard

Perpetua's Exec Dash is a dashboard for multi-marketplace, multi-geography and multi-funnel performance reporting in one view
Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

Multi-Account Executive Dashboard

What is a multi-account executive dashboard and how can I set it up?
Meghna Bhalla avatar
Written by Meghna Bhalla
Updated over a week ago

Brand Metrics

Michelle Meleskie avatar
Written by Michelle Meleskie
Updated over a week ago

Account Level Segments

Compare performance across different segments within your Perpetua account under Account Overview
Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

New metrics in Total Sales tab

New metrics in the Total Sales tab and how to view them on your Perpetua dashboard.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Data Discrepancies

Explaining why there are data discrepancies between the graph and table on the Perpetua Amazon Sponsored Products goal dashboard
Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

Sales Analytics for Vendors

How to view your sales analytics on Perpetua if you have an Amazon Vendor account
Gloria Steiner avatar
Written by Gloria Steiner
Updated over a week ago

How to customize the metrics displayed on your Perpetua graphs

How to add or remove metrics from your Perpetua graphs.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

How to customize the reporting columns within your Perpetua tables

How to add or remove metrics from your Perpetua tables.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago