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How To Use Perpetua's Features
Tutorials and step-by-step instructions on how to use Perpetua's features
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What Factors Should I Consider Before Making Changes to a Goal?
How To Change the Target ACoS and Daily Budget
Adding Keyword and ASIN Targets
How to apply placement multipliers
Pausing Targets
Filter your targets and search term tables
Category Target Refinements
Broad Match Modifiers
Pausing Sponsored Products Campaigns
How Do I Switch From a Universal Goal Structure to Brand-Based or Advanced?
How to Remove a Negative Match
How to Negative Match
What is the campaign breakdown tool?
How to export CSV reports from your Perpetua account
Limit Budget Allocation
Monthly Budget Tracker
How Do I Get My Goal to Spend More?
Pausing a Target vs. Adding a Negative Match
Recommendations and Strategies
Recommended Goals for Holidays 2023
Inventory-Based Recommendations
Real-Time Budget Optimization
Always-On Budget Optimization
Negative Match Suggestions
Negative Exact Match Rules
Total ACoS Optimization
Scheduled Goal Changes
Black Friday Cyber Monday (BFCM) - Recommendations & Strategies 2023
Fall 2023 Prime Big Deal Days Scheduled Changes
Recommended Goals for February 2024
Sales & Traffic
Sponsored Display vCPM Metrics in Your Account Overview
What do the % increase and % decrease on metrics mean?
Executive Dashboard
Multi-Account Executive Dashboard
Brand Metrics
Account-Level Segments
New metrics in Total Sales tab
Data Discrepancies
Sales & Traffic Reporting Tab for Vendors
How to customize the metrics displayed on your Perpetua graphs
How to customize the reporting columns within your Perpetua tables
Sales & Traffic - Product Tags