Perpetua Labs

David Scalise

Priyanka Ramjutun

Anna Mamajanyan

All about Instacart Advertising and how to manage your Instacart goals with Perpetua

Instacart Advertising with Perpetua

What does "Average Daily Budgets" mean for Instacart goals?

Average Daily Budgets for Instacart Goals

How Sponsored Product goals in Perpetua translate to campaigns launched in Instacart's ad console

How Instacart Goals Translate to Campaigns Launched

How to use Perpetua's Non-Search Isolation feature for Instacart

Non-Search Isolation

Steps to connect your Instacart Ad account for both new and existing Perpetua clients.

How to Connect Your Instacart Advertising Account to Perpetua

Step-by-step guideline on how to create and launch a Sponsored Product goal for Instacart.

How to Launch an Instacart Goal

Tips on how to setup your Instacart goals, including how to determine target ROAS and daily budget

Best Practices for Instacart Goal Setup

How targeting works for Instacart's Sponsored Product Ads, including keyword bidding versus non-search targeting.

How Instacart Sponsored Ads Targeting Works

What to do if you're seeing limited or no spend in your Instacart goals.

How to increase spend on Instacart Goals

What to do when you receive a budget optimization alert email from Instacart

Instacart Budget Optimization Alerts

How Instacart Advertising works and what it means for your business.

What is Instacart Advertising?

All about the different ad units offered on Instacart and where they can be found on the platform.

Instacart Ad Inventory and Ad Types

The requirements for access to Hero Banners and how to launch a Hero Banner on Instacart

Instacart Managed Ad Units: Hero Banners

How long is the attribution window on Instacart for Sponsored Product ads and how does this affect my ROAS?

Instacart Ads Attribution Window

What to do when product images are missing or outdated on Instacart.

Missing or Incorrect Product Images

Instacart Advertising

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