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Instacart Budget Optimization Alerts

What to do when you receive a budget optimization alert email from Instacart

Ellie Edwards avatar
Written by Ellie Edwards
Updated over a week ago

Whenever an Instacart campaign exhausts its daily budget before the end of the day, you will receive an email notification from Instacart. The subject line for these emails is "Campaigns Budget Optimization Alert". See example below:

Campaigns shutting off before the end of the day is not optimal as you risk losing out on many key impressions during peak shopping hours (which usually occur in the evening).

How to Mitigate Budget Exhaustion

To prevent your campaigns from running out of budget, increase daily budgets directly within your Perpetua Goal.

You'll know which goal and segment the alert applies to by following Perpetua's goal naming guideline below:

  • Branded campaign: "Goal Name - Perpetua - INSTACART - Branded Instacart_manual"

  • Unbranded / Category campaign: "Goal Name - Perpetua - INSTACART - Instacart_manual"

  • Competitor campaign: "Goal Name - Perpetua - INSTACART - Competitor Instacart_manual"

  • Non Search campaign: "Goal Name - Perpetua - INSTACART - Instacart_non_search"

If you don't have room to increase budget, try increasing your Target ROAS. This will narrow bidding within your campaign and help to reduce spend.

For campaigns that shut off very early in the day ( >50% lost impressions) we recommend a combination of increasing daily budget and Target ROAS within the applicable segment. This can help to mitigate budget alerts more quickly.

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