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How to connect your Instacart Advertising account to Perpetua
How to connect your Instacart Advertising account to Perpetua

Steps to connect your Instacart Ad account for both new and existing Perpetua clients.

Ellie Edwards avatar
Written by Ellie Edwards
Updated over a week ago

The account connection process for Instacart is a two part process.

  1. Grant Perpetua API Access as an Agency User

  2. Activate the Instacart Marketplace on Perpetua

If you are new to Instacart advertising and don't have an Instacart ad account, you'll first need to request an account here.

How to grant Perpetua API Access as an Agency User

This is done by the client on Instacart directly. The following information will be needed:

Agency Legal Name: Perpetua

Account Connection Steps:

Navigate to User Management


1. Log into Ads Manager

2. Navigate to settings (click top left carrot icon)

3. Select “⚙️ Settings”

4. Select “User Management”

Adding New User As Admin


1. Click Invite User

2. Enter Users Email Address

3. Select Agency User

4. Enter the Legal Name of the Agency

5. Check the box

Selecting User Role Access - Full Campaign Management

Select the highlighted circles. - By doing so, Perpetua can create OAuth applications and create, update, and view performance metrics via the API and through Ads Manager.

Once the API Permission is granted to Perpetua, the next part will be to activate the Instacart Marketplace on Perpetua.

How to Activate the Instacart marketplace on Perpetua

Steps for existing Perpetua clients

  1. Navigate to the Instacart 🥕 icon in the far left sidebar of your account.

  2. Select the "Sponsored Products" tab and click "Connect Instacart Account"

  3. Select your region (Note: Instacart ads are currently only supported in the US and Canada) and click 'Next'.

  4. Reach out to or your Data Strategist to complete Account Connection.

Steps for new Perpetua clients

  1. Navigate to and click 'Get Started'.

  2. Verify your email address through steps provided.

  3. After you log into your new account, you'll be taken to the following page. Select 'Instacart'.

4. Select your advertising region (United States or Canada) and reach out to to finalize the connection process.

Article last updated June, 2023. If you find this information to be out of date, please contact

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