The account connection process for Instacart is a two part process.
Grant Perpetua API Access as an Agency User
Activate the Instacart Marketplace on Perpetua
If you are new to Instacart advertising and don't have an Instacart ad account, you'll first need to request an account here.
How to grant Perpetua API Access as an Agency User
This is done by the client on Instacart directly. The following information will be needed:
Agency Legal Name: Perpetua
Account Connection Steps:
Navigate to User Management
1. Log into Ads Manager
2. Navigate to settings (click top left carrot icon)
3. Select “⚙️ Settings”
4. Select “User Management”
Adding New User As Admin
1. Click Invite User
2. Enter Users Email Address
3. Select Agency User
4. Enter the Legal Name of the Agency
5. Check the box
Selecting User Role Access - Full Campaign Management
Select the highlighted circles. - By doing so, Perpetua can create OAuth applications and create, update, and view performance metrics via the API and through Ads Manager.
Once the API Permission is granted to Perpetua, the next part will be to activate the Instacart Marketplace on Perpetua.
How to Activate the Instacart marketplace on Perpetua
Steps for existing Perpetua clients
Navigate to the Instacart 🥕 icon in the far left sidebar of your account.
Select the "Sponsored Products" tab and click "Connect Instacart Account"
Select your region (Note: Instacart ads are currently only supported in the US and Canada) and click 'Next'.
Reach out to firstname.lastname@example.org or your Data Strategist to complete Account Connection.
Steps for new Perpetua clients
Navigate to Perpetua.io and click 'Get Started'.
Verify your email address through steps provided.
After you log into your new account, you'll be taken to the following page. Select 'Instacart'.
4. Select your advertising region (United States or Canada) and reach out to email@example.com to finalize the connection process.
Article last updated June, 2023. If you find this information to be out of date, please contact firstname.lastname@example.org.