The account connection process for Instacart is currently manual. All brands must sign an API Access form with Instacart in order for Perpetua to gain access. Please reach out to your assigned Account Manager or for the applicable form.

If you are new to Instacart advertising and don't have an Instacart ad account, you'll first need to request an account here.

In order to be eligible to sell on Instacart, your brand's products must be available through an associated U.S. retailer offering delivery on the Instacart platform. This currently includes around 350 retailers across North America however advertising is only available to U.S. stores.

How to Activate the Instacart marketplace on Perpetua

Steps for existing Perpetua clients

  1. Navigate to the Instacart 🥕 icon in the far left sidebar of your account.

  2. Select the "Sponsored Products" tab and click "Connect Instacart Account"

  3. Select your region (Note: Instacart ads are currently only supported in the US) and click 'Next'.

  4. Reach out to or your Data Strategist to complete Account Connection and sign API Access form.

Steps for new Perpetua clients

  1. Navigate to and click 'Get Started'.

  2. Verify your email address through steps provided.

  3. After you log into your new account, you'll be taken to the following page. Select 'Instacart'.

4. Select your advertising region (United States) and reach out to to finalize the connection process and sign API Access form.

Article last updated January, 2022. If you find this information to be out of date, please contact

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