Commerce Compass: Amazon PPC Strategies | Perpetua Help Center

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Commerce Compass: Amazon PPC Strategies

Commerce Compass: Amazon PPC Strategies

Basic and Advanced Advertising Recommendations Using Perpetua

How Do I Increase New-to-Brand Customers?

What Metrics Should I Be Looking at When Trying to Drive More Sales?

How Do I Increase Organic Rank For Certain Keywords and Measure Success?

How Do I Increase Organic Rank for Certain Products and Measure Success?

I Am a New Advertiser or Want to Advertise a Brand New SKU, What Are Some Best Practices?

How Do I Advertise Luxury Brand Items That Have a High Price Point?

I Noticed Some Campaigns Within a Goal are not Efficient, and How Do I Shift My Ad Spend Away From These Inefficient Campaigns?

How Do I Lower ACoS and Reduce Wasted Ad Spend?

What Metrics Should I Be Looking at When Trying to Achieve a Better ACoS and Reduce CPC?

Cannibalization

How Do I Ensure I’m Not Cannibalizing Organic Sales?

How Do I Ensure I’m Not Cannibalizing Organic Sales for Branded Searches? How Much % of the Spend Should be Allocated to Branded Segments?