Perpetua Labs

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

The Amazon Flywheel

Understanding the daily budget logic for Sponsored Products, Brands, and Display goals on Amazon

Amazon - Daily Budgets Rollover Percentage

Why bidding on an ASIN can result in your ad being served on the search results page on Amazon

Amazon - PAT Campaigns Placements

KENP metrics only reflect estimated pages read and royalties that are attributed to an ad campaign for your book.

Why KENP Read and KENP Royalties are estimated metrics

What is Advertising Cost of Royalties and why does it matter?

Amazon KDP - What is ACOR?

Steps to enroll your Google Ads in the Brand Referral Bonus Program and Earn Amazon credits on Google Ads launched in Perpetua

Brand Referral Bonus Program

Everything you need to know about Virtual Bundles

Virtual Bundles

Cost Control Amazon Optimization (SB and SD Goals)

Gloria Steiner

Claire Lee

Joe Rideout

General Amazon information

Perpetua Ad School

广告学院（英文）

About Us

Uber uns

关于我们

Blog

Brand and Media

博客（英文）

Karriere

职位（英文）

Video

Careers

视频（英文）

Resources

Company

Ad School

Dashboard

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Link, Press control-option-right-arrow to exit

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.