Perpetua Labs

Setting a strategic initial target ACoS will help set you up for success.

The Importance of an Initial Target ACoS

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

Do I need to add targets to my goal? Why am I being told it is mandatory to add targets to my new goal?

When a goal has limited history, what targets should you add to help Perpetua's ad engine optimize performance faster?

Find answers and get help from Intercom Support and Community Experts

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