Perpetua Labs

An understanding of what the infamous Amazon Flywheel is and why it is so important for every Amazon Seller to be a part of it.

The Amazon Flywheel

Understanding the daily budget logic for Sponsored Products, Brands, and Display goals on Amazon

Amazon - Daily Budgets Rollover Percentage

Why bidding on an ASIN can result in your ad being served on the search results page on Amazon

Amazon - PAT Campaigns Placements

KENP metrics only reflect estimated pages read and royalties that are attributed to an ad campaign for your book.

Why KENP Read and KENP Royalties are estimated metrics

What is Advertising Cost of Royalties and why does it matter?

Amazon KDP - What is ACOR?

Steps to enroll your Google Ads in the Brand Referral Bonus Program and Earn Amazon credits on Google Ads launched in Perpetua

Brand Referral Bonus Program

Everything you need to know about Virtual Bundles

Virtual Bundles

Cost Control Amazon Optimization (SB and SD Goals)

Gloria Steiner

Claire Lee

Joe Rideout

General Amazon information

Perpetua Ad School

广告学院（英文）

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