Perpetua Labs

Checklist items to review prior to making changes to your Perpetua goals

What Factors Should I Consider Before Making Changes to a Goal?

For an existing Sponsored Products, Sponsored Brands, or Sponsored Display goal, how do I change the target ACoS and budget?

How to change the target ACoS and budget

How do I add keyword and ASIN targets to an Amazon campaign in Perpetua?

Adding Keyword and ASIN Targets

Making edits to placement multipliers to Amazon Sponsored Product campaigns on Perpetua

How to apply placement multipliers

How do I pause or unpause Keyword, ASIN or Category targets within my goals?

Pausing Targets

Guide on how to filter your targets/search terms lists by type and performance

Filter your targets and search term tables

Managing your category targets for sponsored ad campaigns on Perpetua

Category Target Refinements

What is the difference between a Broad Match and a Broad Match Modifier in your Sponsored Brands Goal at Perpetua?

Broad Match Modifiers

Understanding how to pause certain campaigns within a Sponsored Products goal

Pausing Sponsored Products Campaigns

A quick guide on how to switch from a Universal goal structure to either Brand-based or Advanced goals

How Do I Switch From a Universal Goal Structure to Brand-Based or Advanced?

Instructions to follow when you want to delete or remove a negative match target on Perpetua

How to Remove a Negative Match

How do I add a negative phrase or exact match in Perpetua?

How to Negative Match

Viewing performance data for Amazon campaigns on the Perpetua dashboard

What is the campaign breakdown tool?

A guide on downloading csv reports from your Perpetua account

How to export CSV reports from your Perpetua account

How can I control how much budget goes to specific campaigns within a segment?

Limit Budget Allocation

How to track your spend across your SP, SB and SD ads for both Perpetua-managed and unmanaged campaigns

Monthly Budget Tracker

Understanding why a goal isn't spending money and how to make it spend more

How Do I Get My Goal to Spend More?

Joey Ahn

Sadé Greene-Winter

Gloria Steiner

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Perpetua Ad School

Ad School

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