Perpetua Labs

What's going on in the background when you're not making changes to your Perpetua goals.

What is the Ad Engine doing?

Setting a strategic initial target ACoS will help set you up for success.

The Importance of an Initial Target ACoS

What goes on in the backend when you increase or decrease target ACoS in Perpetua?

What Happens When You Change Target ACoS?

The Perpetua Cheatsheet

How long does a customer have to make a purchase after clicking on an ad for it to be attributed to that click?

Attribution Window

Understanding why a goal isn't spending money and how to make it spend more

How Do I Get My Goal to Spend More?

Once I move to Perpetua, do I need to turn off old amazon campaigns?

What Happens to My Old Campaigns When I Go Live With Perpetua?

Once you've launched goals in-app, here's what you can expect in terms of optimization and the performance of your Perpetua campaigns.

What To Expect After Launching Your First Perpetua Goal

Perpetua allows you to set goals on individual products or on a group of similar products. This article describes when you should group.

When Should I Group Products into a Single Goal?

A guide on advertising new products or products with no advertising history.

How to Advertise Products With No Advertising History

Conversion Optimization for Sponsored Products (Open Beta)

Claire Lee

Andrea Mamone

Josh Lobo

Essentials Perpetua Knowledge

Perpetua Ad School

广告学院（英文）

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