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The Inventory Optimization strategy allows users to define a minimum available inventory threshold for all the products in a multi-campaign goal. Once the inventory goes below this threshold for any of the products in any of the selected goals, Perpetua will send a recommendation to pause the ads that are serving the product. Users can then accept the recommendation and the product will be paused across all the goals where it is present. Once the product goes above the inventory threshold, you will also get a recommendation to enable the product. This is a great way to ensure your shoppers have the most optimal experience by not being advertised out-of-stock products. It's also important in order to continue winning the buy box because Amazon will be less likely to award it if your products are frequently unavailable due to a lack of inventory.

🚨 Note: This strategy is not available for Vendor accounts. 🚨

1. Navigate to the Strategies section of your Recommendations tab.

2. Within this section, locate the Inventory Optimization box and press "get started".

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3. In the pop-up that appears, enter a name for your strategy and your desired inventory threshold in their respective fields. You can also pick which inventory type you'd like the recommendations applied to whether FBA, FBM, or both via the dropdown.

🚨 Note: It may take up to 24 hours for inventory data to sync from Amazon. 🚨

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4. To select which goals you want the strategy applied to, press "Select Goals". In the following screen, find your applicable goals by scrolling through the list or using the search bar. Once you've found them, check off their boxes to select them and press "done" to finalize.

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5. Once complete, you'll be taken back to your previous screen and can press "Create Strategy" to launch it.

Article last updated August 2023. If you find this information to be out of date, please contact hello@perpetua.io.