What Are The Fees I See On My Perpetua Invoice?

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Invoice Terminology

Term on Invoice	Description
Amazon Sponsored Ads - Flat fee *	A recurring monthly charge represents the essential base fee for accessing and utilizing the app's advertising services. Your Flat fee is determined by the amount of ad spend that you are managing in Perpetua across all the marketplaces you connected. Each marketplace has its own line item on the invoice. Please review the details on the contract you signed when onboarded to Perpetua. *Amazon can be substituted with a different marketplace (such as Walmart, Instacart, etc.) depending on the marketplace you enabled.
Amazon Sponsored Ads - Variable Fee **	A charge based on the managed ad spend generated by your Perpetua goals for each connected marketplace, billed monthly in addition to the Flat Fee. Please review the details on the contract you signed when onboarded to Perpetua. **Amazon can be substituted with a different marketplace (such as Walmart, Instacart, etc.) depending on the marketplace you enabled.
*Keyword Intelligence - Search Term Tracking*	A monthly charge representing the tracked terms using the Search Insights Perpetua feature.

💡 In cases where your monthly ad spend exceeds the spend dedicated to your assigned price plan, your platform fee will be bumped to the next applicable plan.
Find our plans on our website here.

Do you see any other terms on your invoice that are not mentioned here?
Please contact your Data Strategist, or our Live Chat Support Team to get more information.

How is the Variable Fee Calculated?

Variable fees are backwards-looking.

❓ Why ❓
This is because we cannot determine the full managed ad spend for the billing period until it concludes, as it is impossible to predict customer spending in advance.

The Variable Fee for media usage is calculated based on a 3-day lag to account for spend corrections received from each marketplace connected to your Perpetua account.
To match this, subtract 3 days from the start date and 4 days from the end date on the invoice.

Scenario:

Billing Date: 14th of July
Data Lag: 3 days
Adjustment Needed: Subtract 3 days from the start date and 4 days from the end date.

Example:

Original Date Range on Invoice:

Start Date: 14th of July
End Date: 13th of August

Adjusted Date Range:

Start Date Adjustment: 14th of July - 3 days = 11th of July
End Date Adjustment: 13th of August - 4 days = 9th of August

Adjusted Date Range:

Start Date: 11th of July
End Date: 9th of August

So, the dates on the invoice should reflect the 11th of July to the 9th of August to account for the 3-day data lag when managing Managed Ad spend.

🚨 Note 🚨
For Instacart and Walmart, subtract 1 from the start date and 2 from the end date on the invoice period.

For new customers, this means you’ll see variable fee charges on your second invoice, not the first.

Scenario:

Let's say you’re on a Growth plan with a $695 flat fee plus % of your ad spend.

Your first billing date is June 14th.
On June 14th, you’re billed $695 for the period from June 14th to July 13th.
Your next bill is on July 14th, where you’ll pay the $695 flat fee for the period of July 14th to August 13, plus % of your ad spend from the previous usage period (June 14th to July 13th).

Invoice Terminology

How is the Variable Fee Calculated?

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