Bulk Actions for Targets

Quick Links:

Supported Actions & Factors to Consider
CSV Breakdown
Apply Bulk Edits to Targets
- In Bulk via CSV File
- In Bulk via the "Sponsored Products Target Management" Tab
Other Related Articles

Supported Actions & Factors to Consider

📗 Supported Actions

Pause and enable targets.
Add new keywords and ASIN targets.
Add negative matches.
Apply fixed and automated bid adjustments.

📫 Factors to Consider:

Archiving targets is not supported.
Adding new category targets is not supported.
Applying a negative match to a broad and category target is not supported.
The maximum bid multiplier you can use is 5x for a dynamic bid adjustment.

CSV Breakdown

🚨 Note 🚨
Columns may differ between Multi-Ad Group and Single Ad Group goals.

Column	Type of Information	Values to Enter
A (Is Negative?)	Specifies whether the target is negative or not.	Enter "YES" if the target is negative, and "NO" if not.
B (Status)	Status of the target.	Enter "Enabled" if active, and "Paused" if inactive.
C (Target)	The target itself (keyword, ASIN, or category).	Enter the keyword or ASIN. Add a new row to the template to add a new target.
D (Type)	Type of target.	For keywords, enter "BROAD," "PHRASE," or "EXACT." ASIN/category targets will be specified with the "TARGETING_EXPRESSION." value.
E (Bid Adjustment - Fixed)	Fixed bid adjustment.	Enter a specific bid value (e.g., "1.00") if you want to apply a fixed bid.
F (Bid Adjustment Multiplier)	Dynamic bid adjustment.	Enter a value between 0.05 and 5 for a dynamic bid multiplier.
G (Duration)	Duration of the bid adjustment.	Enter a value between 1-30 (for days) if you wish your experiment to expire. "ALWAYS" for ongoing, or "ENDED" to stop the adjustment. 🚨 Deleting the row will not stop the adjustment. 🚨
H (Description), I (Errors), J (Warnings)	Additional notes or description.	These columns will be empty unless the system detects errors in the template. If any errors exist after trying to upload the file, the details of those errors will be displayed here. Resolve the state's issues, save the file, and re-upload to try again.

💡 Additional Instructions

If you want to add targets, you will need to fill out/add a new row to the downloaded template.
Ensure that errors and warnings are corrected before re-uploading the file.
Use either column E or F for bid adjustments, not both.
Bid adjustments can only be stopped by entering "ENDED" in column G; deleting the row will not cancel an adjustment.
Duration settings apply for a specified period, or until manually ended.
- If I start a bid adjustment today at 11 AM and select a 7-day duration, it would end at 11 AM on the 7th day.

Apply Bulk Edits to Targets

In the following section, you'll be presented with a few different flows to consider when deciding to apply bulk edits to your Targets.

🚨 Note 🚨
Bulk actions for Targets can be applied specifically at the goal level, and not across the entire account.

Click on the ▶️ icon to expand and view the content:

In Bulk via CSV File

1️⃣ Click on "Sponsored Products" tab on the left sidebar (1) and then click on your goal. Once you are in the goal, go to the "Targets" tab (2). Press the "Bulk Actions" icon on the upper right corner of the Targets list (3) and select "Download CSV Template" to generate and download the file.

2️⃣ Edit the downloaded template by reviewing the "Supported Actions and Factors to Consider". Ensure that any changes you make are aligned with these guidelines.
Once the updates are complete, save the template in CSV format, ready for upload or further processing

3️⃣ To initiate the CSV file upload to Perpetua, repeat the steps outlined above in step 1, but this time select the "Bulk Changes Upload" option from the drop-down menu. This will enable you to upload the modified CSV file with your target adjustments.

4️⃣ Once the upload is successful, a pop-up message will appear in the upper right corner to confirm that the changes have been updated.

5️⃣ If the upload fails, a red error message will appear, offering you the option to re-download the file that Perpetua has regenerated with warnings or errors that need to be addressed. Review columns H, I, and J in the file to locate and resolve the issues.

💡 Contact your Data Strategist or reach our Live Chat Support team in case you need assistance with it.

In Bulk via the "Sponsored Products Target Management" Tab

This is a great way to save time on target management without ever having to click into each Sponsored Products goal directly., or using a CSV template.

🚨 Note 🚨
The following procedure can only be applied to Sponsored Product Classic and Custom Goals.

1️⃣ Navigate to the "Targets & Search" tab in your left sidebar. Select the "Targets" tab (2) and then the "Sponsored Products Targets Management" dashboard (3).

2️⃣ From here, you can select any desired targets by checking their box (1). Once selected, you can perform actions for these targets using the available options indicated by the arrow in the image (2).

Pause and enable targets;
Apply bid adjustments;
Use filters to narrow the search for your target.

Factors to Consider

You can select a maximum of 300 targets to modify at one time.
The "ad group" column will only contain data if the target is in a multi-ad group single campaign goal.
The list of targets excludes Archived targets.
The list of targets will exclude any targets that were added to a goal less than 24 hours ago.
The list of targets will exclude any targets that don't have data during the 30 days leading up to the start of the selected date range through the end of the chosen date range.
Known Issue: Multi-ad group campaigns which were taken over before Nov 28, 2023 and had paused targets before the takeover, will show these targets as enabled in this tab.
- The true status is still paused, as it was pre-takeover. The correct status is still reflected within the Goal itself.
- Manually applying any status update (either pause or enable) to the impacted targets from within Perpetua will resolve the inconsistency. This status update can be made either in the Goal or within this tab.

3️⃣ Text-Based Filters

Among the filtering options is the ability to filter by text fields. You can filter the Targets, Goal Name and Ad Group Name columns using the Rules: 'Contains', 'Does not contain', 'Starts with' and 'Ends with'. You can also stack filters in an AND or an OR manner.