As mentioned in a previous article, all of your items that you would like to advertise on Walmart may not appear on Perpetua's platform. As workaround, you may manually add products via our "Bulk Add Item Ids" feature.

Please refer to this article for more information on this feature.

Invalid Item ID

So, you have tried to manually upload an item ID but you are getting this error message:

There is three possible reasons for why this could be happening:

1. This is an invalid item id, please check to make sure this is a correct item id

  • If you don't know your item ID, this can be easily found either on your Walmart Seller Central account or by searching for your product on and using the last 9 digits found in the product's URL.

2. Your item is not published yet

  • If you recently published or updated an item, it may take up to 7 days from the date it was published/updated for you to be able find the item in the platform.

3. Your item is a variant item id

  • Sponsored Products doesn’t support advertising variant items.

  • During the item setup process, one item is classified as a base item ID and any variations to that item (such as color, pattern, size, etc.) are considered variants.

  • The base item (also called the primary variant) is the item that appears when users search on and is the default when viewed on the product page.

  • Once customers land on your product page, they will have the opportunity to select variants of that product.

  • For more information on how to set up and/or update your variant groups, please refer to the articles below:

Please note: this information was pulled directly from Walmart Help Center

Article last updated October 8th, 2021. If you find this information to be out of date, please contact

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