Regardless of whether you're launching a new Sponsored Product goal or simply editing an existing one, the Advanced Settings modal allows you to configure a variety of different settings, all in one easy place.
When you click on an existing goal or launch a new goal, you'll see the purple "Advanced Settings" icon at the bottom of the Configurations Panel. Click on this icon.
Then, you'll see the Advanced Settings modal pop up like so:
Here, you will be able to configure the variety of settings you see in the left-hand panel. Let's walk through them:
Keyword & Product Targeting tab
If you want to add any keywords or ASINs that you believe will be successful, you can easily add them to your campaign here.
If you want to pause or unpause any campaigns under a goal, you can easily toggle your campaigns on and off here.
If you want to schedule your ads to run on certain times of the day when you believe they will perform the best, you can manage and create dayparting schedules for each of your goal segments here.
Sponsored Display tab
If you want to launch a Sponsored Display campaign that retargets users who have visited your product page, you can do so here.