There are three easy ways to negative match keywords in Perpetua.
1. The first is to go the Targets tab and click the "+" at the top right-hand corner of the target list. Separate the negative keywords you want to add by line.
2. The second way is to negative match existing keywords. Once again, go into the Targets tab of the goal and hover over the specific keyword. Click the three dots on the right-hand side of the keyword to select "Negative Match". If you'd like to remove the negative match, click the three dots to the right of negative matched keyword and select "Delete Negative Match".
3. The third way is to go to the Search Rank tab. Hover over the search term, and click the 3 dots. Then, select Negative Match.
When negative matching directly from the search rank tab, this means it will negative match it at the goal level, and not whatever ad group the keyword is in.
For more information on negative keywords, check out the article Negative Keywords in Perpetua.
If you have any questions, please email your Data Strategist or firstname.lastname@example.org and we'll be happy to assist.