Essential Perpetua Amazon Concepts

Advice from Perpetua's experts on Perpetua's algorithm theories

6 articles in this collection
Written by Josh Lobo

The Perpetua Cheatsheet

A summary of how to use Perpetua

Written by Josh Lobo
Updated over a week ago

What is the ad engine doing?

What's going on in the background when you're not making changes to your Perpetua goals.

Written by Josh Lobo
Updated over a week ago

What happens when you change Target ACoS?

What goes on in the backend when you increase or decrease Target ACoS in Perpetua?

Written by Josh Lobo
Updated over a week ago

How do you lower your Realized ACoS?

How can you lower your ACoS if it's too high?

Written by Josh Lobo
Updated over a week ago

Why reducing Target ACoS may not be the best way to reduce ACoS

Reducing your Target ACoS on certain Goals may not be the best way to reduce ACoS

Written by Josh Lobo
Updated over a week ago

How to Increase Spend and Scale Up your Ads

How to ramp up spend and get more sales

Written by Josh Lobo
Updated over a week ago