Essential Perpetua Amazon Concepts
Advice from Perpetua's experts on Perpetua's algorithm theories
18 articles
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Written by Josh LoboThe Perpetua Cheatsheet
A summary of how to use PerpetuaJ
Written by Josh Lobo. Updated over a week ago
What is the ad engine doing?
What's going on in the background when you're not making changes to your Perpetua goals.J
Written by Josh Lobo. Updated over a week ago
What Happens When You Change Target ACoS?
What goes on in the backend when you increase or decrease target ACoS in Perpetua?J
Written by Josh Lobo. Updated over a week ago
How do you lower your Realized ACoS?
How can you lower your ACoS if it's too high?J
Written by Josh Lobo. Updated over a week ago
Why reducing Target ACoS may not be the best way to reduce ACoS
Reducing your Target ACoS on certain Goals may not be the best way to reduce ACoSJ
Written by Josh Lobo. Updated over a week ago
How to Increase Spend and Scale Up your Ads
How to ramp up spend and get more salesJ
Written by Josh Lobo. Updated over a week ago