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What is Cost Control?
Amazon offers their own internal optimization, which they call cost control. This optimization is different from Perpetua’s ad engine since it does not aim to achieve a certain target ACoS.
When cost control is turned on, Amazon prevents users from making bid adjustments to targets, or changing any target bids manually. This also applies to our ad engine capabilities, which means Perpetua cannot apply its calculated bids to get campaigns to hit their target ACoS.
🚨Note 🚨
If cost control is turned on in your Amazon Ad Console, Perpetua will not optimize the bids for your Sponsored Display goals.
How Can I Turn Cost Control Off?
Cost Control is off by default unless you add it to a campaign in the Amazon Ad Console.
Starting September 2024, Perpetua automatically turns off Cost Control when you take over an SD campaign into a Perpetua goal. However, for campaigns where cost control is turned on, you can turn it off in the Amazon Ad Console.
Click into your desired campaign in the campaign manager, click into the ad group, and then select “Ad group settings” on the left sidebar. Then, uncheck the “Cost control” option to turn off cost control.
Article last updated September 2024. If you find this information to be out of date, please contact hello@perpetua.io.