Perpetua has released a new strategy allowing you to schedule changes for Prime Day 2023. You have the option to follow our pre-filled schedule - based on the data from last year’s Prime Day or replace the existing dates and values with ones that suit your account needs.
An important note: Target ACoS and budget multipliers reference the values from the date strategies are created. For example, if your budget is $10 on the day you launch the strategy and you set a 200% multiplier, it will change to $20 on the specified date, regardless of any changes you make before the specified date. When the strategy ends, it will reset to the value from the date of strategy creation - in this case, $10.
Creating Your Prime Day Scheduled Changes
Click the Recommendations tab in the left sidebar and select the Strategies section at the top. (To access the page directly, click here).
Scroll through the page to find the Prime Day July 2023 Scheduled Changes box and click "Get Started".
A pop-up will appear where you enter all of your details like your strategy name, date of scheduled changes, and the multipliers for your target ACoS and budget. You have the option to accept the pre-filled dates and values or input your own. To change the pre-filled dates, click on the X or the date and select a new date from the calendar pop-up.
Note: You can select any date range as long as you set up the strategy more than 24 hours prior to the earliest date. For example, you can set your scheduled changes to start at 12 am PST on July 11th as long as you launch the strategy by July 9th.
If you do not wish for the target ACoS and/or budget to change from the step before, you can leave that field blank.
4. The final step is to select the goals that you want this schedule to be applied to by pressing "Select Goals", marking off the boxes next to the desired ones, and pressing "Set Selected". You can select single- and multi- campaign goals for this strategy.
Note: You can create multiple strategies with a maximum of 50 goals per strategy.
5. Once complete, click "View Changes" to see a recap of all the changes you’ve implemented and then press "Accept All" to launch the strategy.
6. After launching your strategy, you'll see it populate in the same box as before. To view or delete any strategy, click the "3 dots" icon and select the desired option. If you'd like to create a new strategy, click "Add Strategy" and follow the same process as before.
Note: When you delete a strategy midway through the scheduled changes. The Target ACoS and budget values will not revert back to original values on the strategy creation date. To revert them back to original values, the Target ACoS and budget must be changed manually.
Article last updated June 2023. If you find this information to be out of date, please contact email@example.com.