We recommend adding the following types of targets to goals:
Flagship Category Keywords
These are high traffic keywords which lead to the majority of sales in your product category. i.e. "shoes"
Niche Product Keywords
These are lower-traffic keywords which convert very well due to high relevance to your product i.e. "waterproof shoe"
Experimental Keywords
Feel free to add any keywords you'd like Perpetua to test. If it does not perform well Perpetua will lower bids over time.
Product ASINs
Perpetua will run an additional manual product campaign that targets both individual ASINs and product categories.
Article last updated September 2023. If you find this information to be out of date, please contact hello@perpetua.io.