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The report creation dashboard now includes the ability to select from a range of chart types to visualize account performance The types of charts are:

This enhancement allows users to create customized reports tailored to their specific needs, enabling deeper insights and more informed decision-making to drive better outcomes.

Let’s explore each chart type in detail to understand its purpose and how it can be effectively used

The legacy line chart allows you to visualize up to four metrics simultaneously.

It presents aggregated data from the underlying table, requiring at least one metric and supporting any number of dimensions. This makes it an excellent tool for comparing key metrics and analyzing various dimensions.

For instance, you can track weekly trends in spend and traffic for filtered ASINs, while the underlying table provides detailed data for each ASIN.
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The line chart lets you visualize trends over time by plotting metrics on the Y-axis (Metrics) against dates on the X-axis (set to a time-based dimension by default).
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You can track up to four metrics simultaneously when no Series (Dimensions) are selected, or one metric when a series is added, making it perfect for comparing data such as sales, impressions, clicks, or conversions.

By adding a dimension (e.g., brand or product category), each value of the dimension is displayed as a separate series on the chart. This allows you to compare the performance of each value for a selected metric. For example, you can analyze and compare sales trends over time for different brands or product categories in your Amazon ads.

This feature helps you quickly identify which segment or category is driving the highest performance for your chosen metric.

The table chart presents data in a structured format of rows and columns, enabling a detailed comparison of key metrics. It supports at least one metric and multiple dimensions, making it ideal for analyzing various breakdowns simultaneously.

For example, you can assess weekly ASIN performance segmented by brand or product category.
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Provides a comprehensive overview by displaying up to 12 metrics simultaneously in a grid format. It supports at least one metric and multiple dimensions, making it an efficient tool for analyzing complex data sets at a glance.
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Explore additional resources in our Help Centre that may assist you with other SP Custom Reporting-related questions.
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Please don't hesitate to reach out to your Data Strategist or our Live Chat Support Team if you have any further questions.

Article last updated December 2024. If you find this information to be out of date, please contact hello@perpetua.io

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