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Introduction
Perpetua's Sponsored Display feature can be broken down into 2 types: Contextual Targeting (CT) and Audiences Targeting (aka. Remarketing).
Within each targeting type, we offer pre-made strategies called "segments" to help you input your objectives. Below is our SD structure breakdown.
1️⃣ Contextual Targeting segments
Competitor Product Targeting: Capture traffic from competitor product pages.
Brand Defense Product Targeting: Appear on your own pages to cross-sell, upsell, and dominate your own search space to protect your brand against competitors.
Custom ASINs Product Targeting: Target a customized group of products of your choice.
2️⃣ Audience Targeting segments
Advertised Products Views Remarketing: Target shoppers who viewed products in this goal [over the past 30 days] but did not purchase them.
Similar Products Views Remarketing: Target shoppers who viewed products similar to products in this goal [over the past 30 days] and did not purchase them.
Custom Views Remarketing: Target shoppers who viewed specific categories, brands and/or product features but didn't purchase.
Benefits of Using Sponsored Display Ads
Can boost exposure for any new product listings
Can bring more traffic to your product detail pages (it's the best way to appear above the fold!)
Allows you to competitor conquest by placing your products under your competitors' listings.
Reach a broader audience and increase brand awareness.
Takes advantage of the keyword and ASIN targets that have been harvested from Sponsored Products campaigns and utilizes this data in Sponsored Display campaigns.
Step-by-Step Guide
Go to the "Sponsored Display" tab on the menu:
2. Scroll down below the graph and click "New Goal".
3. Select your products. You can select more than 1 product. You can also have the same ASIN for multiple goals.
4. Click the "Add Segment" button.
5. Select one segment from the list:
🚨 Note: The creation of each segment will create one campaign on Amazon. 🚨
6. Input your target Target ACoS and Daily Budget amount and click "Create Segment".
🚨Note: The minimum Daily Budget is $5 per segment.🚨
7. If you wish to have another segment within this goal, click "Add Segment".
🚨 Note: Your goal can have 1 of each Base Segment and multiple Custom Segments. You can view the badge displayed under each segment showing on the list.🚨
8. When you have added all the segments you want, scroll down and name your goal. Finally, click "Launch Goal".
9. Now you have launched a new SD goal which can be viewed in your SD goals list.
🚨Note: For a list of common FAQs, please click here. 🚨
Article last updated March 2024. If you find this information to be out of date, please contact hello@perpetua.io.