Wondering how to launch your first Sponsored Products goal in Perpetua? To help set you up for success, we've created some awesome step-by-step articles that will walk you through the following:

  1. Product Groupings: How to best group your products
  2. Goal Targeting Types + Setting Initial Target ACoS and Budget: What goal type to choose and why based on your strategy & how to decide the initial Target ACoS and Daily Budgets
  3. Adding Branded/Competitor Phrases vs. Targets: What the difference between Phrases and Keywords are and when to add each type in the goal launch process
  4. Launching a Goal on a Product with No History: Best practices to launch a goal on products with no historical data
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