Perpetua now offers the ability to pause any of your targets! You can pause the following target types:

  • EXACT, PHRASE and BROAD match keywords
  • Product targets (ASINS)
  • Category targets
  • Auto campaigns

Pausing a target

To pause a target, navigate to the Target tab within the goal. From there, find the target that you would like to pause, select the arrow to the left of the target and select "Pause"

Unpausing a target

To pause a target, navigate to the Target tab within the goal. From there, find the target that you would like to unpause, select the arrow to the left of the target and select "Optimize"

Pausing multiple targets at once

You may have multiple targets that you want to pause at the same time. To do this, first navigate to the Target tab within the goal. Select the targets you want to pause, and then click on the "Pause" icon that will appear in the top right corner of the target list. 

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