Perpetua designed goals to keep Amazon advertising simple! By launching one goal, our ad engine automatically launches a set of campaigns, set out with different objectives. Over time, our ad engine will self-adjust to optimize performance amongst campaigns. You will find three types of campaigns:
- Auto campaigns are exploratory. These are important in continual harvesting of keywords, even on a well established product, as trends change.
- Keyword campaigns are a collection of keywords that have performed well in the past.
- PAT (product ASIN targeting) campaigns are a collection of ASINs and categories that have performed well in the past.
The Perpetua ad engine is constantly collecting data from search term reports and adding strong performers to its targeted campaigns, leading to higher cost-efficiency over time. Bid prices on keywords/ASINs/category will also adjust and optimize over time based on performance after it's been added to PAT and keyword campaigns.
Okay, but why do I have 5 campaigns?
Launching one goal on Perpetua can lead to 3 - 5 campaigns launched on seller central / advertising console. Below is our structure:
Makes sense? If not, feel free to reach out with any questions! 👍