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Niches represent dynamic groups of competing ASINs, identified through shared search terms. Utilizing niches allows you to pinpoint competitors based on their top-selling proprietary ASINs, rather than relying on subcategories or Amazon nodes.

This approach involves analyzing keyword overlap and estimating potential revenue from each niche. It provides a thorough exploration of competitive keyword rankings, empowering advertisers to optimize strategies for these specific keywords using Prism's deep-linking capabilities with the Sponsored Product module.

Niches cater specifically to Amazon Campaign Managers focused on winning and growing market share for existing products. By providing insights into search competitors and potential revenue opportunities, Niches empower advertisers to optimize their advertising goals, ultimately driving revenue growth
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Perpetua's feature, "Niches," emerges as a pivotal tool for advertisers, redefining the way market analysis is conducted and competitors are tracked. In this section, we'll explore the benefits Niches bring to the table, empowering Amazon Campaign Managers and advertisers to navigate the complexities of the marketplace with precision and confidence.

​1️⃣ seedASIN Qualification

We pull all the ownASINs under the region of that account which we have sales estimates for in Prism + they appeared for any of the search terms we scraped in the last 4 weeks. The ASINs are sorted in descending order based on estimated sales, starting with the highest-selling ASIN.

2️⃣ Search Term Selection

We pick the top 50 search terms the seedASINs rank for out of the 1m search terms we scrape in Prism.

3️⃣ ASIN Selection

We pull all ASINs which rank for the search terms (first 2-3 pages on SERP) and categorise them into 2 buckets:

For the compASIN we pull the top 20 products based on search term overlap and send them to Niches.

4️⃣ Combining ASINs to Create the Niche

All ownASINs and the top 20 compASINs are added to the Niche. ASIN-related metrics are calculated.

5️⃣ Pulling Search Terms for Niche ASINs

After we have a list of ASINs in the Niche, we pull all search terms these ASINs rank for out of the search terms we scrape and calculate metrics for them.

6️⃣ Excluding ownASINs

The process is repeated, but this time all ownASINs that are currently included in the Niche will be excluded. The process is repeated until there are no ASINs left.
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When you click on a specific Niche, you will be directed to the search term table, where you can find a list of all the search terms that the ASINs in that Niche rank for. You can apply various filters (1) in this view allowing users to spot opportunities which they can apply to their goals.

You can export search term data via a CSV file. To download the data, simply click on the small download icon within the search term table (2).
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As mentioned earlier, from the "Niche Overview" dashboard you can execute advertising actions. Learn more about this by reading the Prism - Niche Overview (Advertising Actions) Help Centre article.

1️⃣ Go to the "Sales Opportunities" tab (1) and click on the Niche you wish to edit (2)

2️⃣ Navigate to the top-right corner of the "Niche Overview" dashboard and then click on "Manage Niche".

3️⃣ Click on the ✏️ icon by the name (1) to edit the name of the Niche.
All the products contained in this Niche will show up. In here, you have the opportunity to "Add ASINs" (2), or to "Exclude" (3):

4️⃣ Bulk add your ASIN(s) and click on the "Add x ASINs" button:
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5️⃣ If you wish to re-integrate products you excluded previously, navigate to the bottom of the dashboard and click on the "x" by the ASIN(s).
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Click on the ▶️ icon to expand and view the description of each.

Article last updated July 2024. If you find this information to be out of date, please contact hello@perpetua.io.