The AMC Audiences feature within Perpetua's DSP software product is exclusively available for US advertisers. Currently, there are three audiences available that can help you target shoppers across all areas of the funnel.
Upper Funnel
Precision Customer Acquisition
Focus is on new customer acquisition.
Refine Amazon’s 1P audiences by adding a search term requirement of your choice. This means targeting high-intent customers with relevance to your specific product area.
Includes:
Shoppers part of a prebuilt Amazon audience that have also looked for any of the user-entered search terms (optional) in the last 30 days (default)
Excludes:
Shoppers who purchased and viewed pre-selected ASINs in the last 30 days, OR who saw more than 15 Sponsored or DSP ads from your brand in the last 30 days
Middle Funnel
Precision Retargeting
Targets shoppers who have viewed your product page a number of times within a range of your choosing.
Includes:
Shoppers who have viewed the product pages of pre-selected ASINs at least 2 times, but no more than 5 times in the last 30 days
Excludes:
Shoppers who purchased pre-selected ASINs in the last 365 days, OR who saw more than 15 Sponsored or DSP ads from your brand in the last 30 days
Bottom Funnel
Add to Cart Retargeting:
Targets shoppers who added your products to their cart this week, but didn’t purchase.
Includes:
Shoppers who have added pre-selected ASINs to their cart in the last 7 days
Excludes:
Shoppers who purchased pre-selected ASINs to their cart in the last 7 days
To learn more about AMC audiences and Amazon DSP, please refer to this blog.
For more information about the other audiences available to you and how to launch Amazon DSP goals in Perpetua, please refer to this article.
Article last updated September 2023. If you find this information to be out of date, please contact hello@perpetua.io.