Quick Links:

The Traffic Reporting feature gives you an informative overview of the performance of your sessions, sales, units, and conversion rates per product and per marketplace.

The entire traffic (organic + advertising trades) of your account can be seen and you can compare it with the advertising clicks. You are able to adjust the time frame and show metrics to cover your questions at hand:

➡️ How was my last week's performance?

  • Simply show last week at the calendar and watch how the performance developed.

➡️ Did my adjustments in the advertising budget make an impact?

  • Check your Sales, Units Sold and conversion rate.

➡️ Is the drop in sales a seasonal issue?

  • Compare your metrics over a specific time period.

➡️ Which products might need a content improvement as their conversion is bad?

  • Check your individual ASINS performance in order to segment good and bad conversion products.

With the data displayed on the Traffic reporting feature your questions will be answered. After getting a general overview of the marketplace, each product can also be looked at and assessed in detail with the goal to apply outcomes to advertising campaigns.

Overall performance example 👇

Individual ASIN performance example ( simply click on the ASIN on the Product table for which you want to see more details) 👇


The Traffic Reporting Graphs

At the Traffic Reporting Graphs you are overseeing your overall ASINS Performance or for a specific ASIN if you just click on the ASIN on the list below. Simply click over an ASIN with your mouse at the "Products" Table.

You will be able to see over different metrics such as Total Sales, Total Units Sold, Total Sessions, Total Conversion Rate and total Conversion Rate for that specific ASIN. Not only can you quickly see how your overall performance is developing compared to the previous time period but the Sales Trend graph gives you a first impression if your product just recently is losing on sales or if you are already on top of things and your product is recovering. 👇

You can also simply add a metric and compare it with other metrics with the "Add Metric" button 👇

You can also choose a different time period for which you would like to see the Data for your ASIN performance 👇


The Traffic Reporting Table

What you will see in the Traffic Reporting Table is a list of all your ASINS with their performance data over a specific time period 👇


You can also customize your columns by clicking on the "Customize Columns" button at the right top of the table ( next to the download and % button).


Metrics explanation:

Sales Trend - Not only can you quickly see how your overall performance is developing compared to the previous time period but the Sales Trend graph gives you a first impression if your product just recently is loosing on sales or if you are already on top of things and your product is recovering.

Total Sales - The amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period.

Totals Units Sold - The number of individual units or items ordered. For example, 3 copies of Book A and 4 copies of Book B is 7 units ordered.

Total Sessions - Visits to your Amazon product detail pages by a customer within a 24-hour period. Page views are summed only for days when there was sales activity on the ASIN. This doesn’t include sessions on the product while not owning the buybox or users coming via storefront or browse nodes.

CVR - Conversion Rate: The total conversation rate is calculated by dividing the total order items by the number of distinct session counts for the selected time period


Note: Minor data discrepancies e.g. to the Sales feature can be expected as the data is based on different Amazon reports which are set to pull slightly different data based on the service the report is set to perform. Find more info about this here: https://sellercentral-europe.amazon.com/help/hub/reference/200989470


Cost of Goods Sold

This feature allows you to upload your products' Cost of Goods per marketplace, per ASIN, which is then used to calculate the profit margin. By having both the product costs and resulting profit available on both marketplace and product levels, you can identify your current overall profit margin, which products are profitable, and which are creating losses on a more detailed level. This allows you to identify where you want to overspend on purpose with a new product that needs investment, find the ACoS you're trying to achieve, and apply the insights to your goals in a more informed way.

To do this, navigate to your Traffic Reporting tab in the left sidebar and click the "upload COGS" button on the right. This will open a pop-up where you can press the "down template" button to download the CSV template.

After downloading and opening the CSV template, populate the product cost for each of your ASINs. Once complete, press "upload template" in this pop-up to upload the information into your Perpetua account. After doing so, both the costs and profit margin data will be calculated and shown in minutes in the table below the main graph. If anything changes, you can always come back, download the costs sheet you previously uploaded, adjust those costs, and re-upload.

Notes:

  • We recommend including the actual cost of the product rather than including things like marketing costs. If you'd like to include shipping costs in that total, we suggest breaking that down by unit and then adding it to the product cost.

  • It's only possible to add child ASIN costs. If you don't see your ASIN showing up, double check that you didn't accidentally add a parent ASIN instead.

  • If you get an error upon uploading the file, this may be due to the separators in the CSV file being changed from a comma (,) to a semicolon (;). Follow these steps to resolve this whether you're using a Mac or PC:

    • Open the Excel file that you're trying to change in terms of data formatting.

    • Click the Data tab, then From Text.

    • Select the CSV file that has the data clustered into one column.

    • Select Delimited, then make sure the File Origin is Unicode UTF-8.

    • Select Comma. The preview will show the columns being separated.

    • Finally, click Finish.


Article last updated January 2023. If you find this information to be out of date, please contact hello@perpetua.io.

Did this answer your question?