Quick Links
On the Perpetua app, users can bid on both product and category targets in Sponsored Display (SD) campaigns.
Users that want to target a category can do so for both the Product Targeting and Custom Audience segments.
When targeting categories in a Product segment, there are 2 options:
Target the entire Category (eg. Electronics)
Create a variation of the category to target a more specific audience. This is called Category Refinements as you are refining the general category
eg. I want to specifically target the Microsoft brand in the Electronics category, where
The price range is $50-100
The rating is 4 to 5 stars
The product is eligible for Prime shipping
When targeting categories in a Custom Audience segment, you can do so through launching a new segment within a new or existing goal.
How to add category targets for SD Product Targeting
Click Sponsored Display on the menu.
Click the goal.
Click the Targets tab, and then the ➕ icon. Click Add Targets.
A pop-up will appear. Select Category.
Hover over the category you want to add, and click the ➕ icon.
Click the purple Add Targets button.
You are done! 🎉
How to add category refinements
Click Sponsored Display on the menu.
Click the goal.
Click the Targets tab, and then the ➕ icon. Click Add Targets.
A pop-up will appear. Select Category.
Hover over the category you want to add, and click the ⚙️ gear icon.
🔘 Select the brand by scrolling through drop-down menu, or search the brand name.
Input the price range, star ratings range, and shipping eligibility.
Click Add.
Repeat from step 5 if you want to add more variations. Otherwise, click the purple Add Targets button.
You are done! 🎉
How to target categories in the Custom Audiences Segment
To get started, add a Custom Audiences Segment. There are 2 ways to do so:
When launching a new goal, add a Custom Audiences Targeting segment (See Step 5).
Click into an existing SD goal, and click Add Segment. Select Custom Audiences Targeting.
Name the segment. Then, input your target ACoS and budget. Click Next.
Click the ➕ icon to add a category. If there is a sub-category, click > to refine the broader category and target a specific audience. If you can no longer click >, it means that this is the most specific you can get.
Click Add Targets.
You are done! 🎉
Article last updated April 2023. If you find this information to be out of date, please contact hello@perpetua.io.