If you ever wondered "how many keywords can I add to my campaign?" here is a complete breakdown of the limits per campaign.
Sponsored Products Campaign Limits
Type | Limit |
Campaigns in your account (active and paused) | 10,000 |
Ad groups in a campaign | 20,000 |
Ads in an ad group | 10,000 for manual targeting 500,000 for automatic targeting |
Keywords in an ad group (excluding negative keywords) | 1,000 for manual targeting |
Ad groups in an account | 200,000 |
Ads in an account | 2,000,000 |
Keywords in an account (including negative keywords) | 2,000,000 |
Category and product targets in an ad group | 10,000 |
Campaign negative keywords | 1,000 |
Ad group negative keywords | 1,000 |
Negative keyword search terms | Negative phrase 4 words or 80 characters Negative exact 10 words or 80 characters |
Negative products in a group in product targeting | 10,000 |
For more information, please check Amazon's guidelines available here.
Sponsored Brands Campaign Limits
Type | Limit |
Keywords in a campaign | 1,000 |
Ads in a campaign | 100 |
For more information, please check Amazon's guidelines available here.