When looking in your PAT campaigns in the Perpetua app, you will see three different sub-tiers of spend visible:
1. Top of Search
2. Product Detail Page
3. Rest of Search
Why are my PAT campaigns showing up in search results (either Top of Search or Rest of Search)?
In a PAT campaign, you are bidding on ASINs and Category Nodes.
If you bid on an ASIN that organically ranks highly on a search term, then you have the opportunity to have your ad served on the search page for that search term as well.