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PAT Campaigns in Search Results
PAT Campaigns in Search Results

Why bidding on an ASIN can result in your ad being served on the search results page on Amazon

Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

When looking in your PAT campaigns in the Perpetua app, you will see three different sub-tiers of spend visible:
1. Top of Search

2. Product Detail Page

3. Rest of Search

Why are my PAT campaigns showing up in search results (either Top of Search or Rest of Search)?

In a PAT campaign, you are bidding on ASINs and Category Nodes.

If you bid on an ASIN that organically ranks highly on a search term, then you have the opportunity to have your ad served on the search page for that search term as well.

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