When looking in your PAT campaigns in the Perpetua app, you will see three different sub-tiers of spend visible:
1. Top of Search

2. Product Detail Page

3. Rest of Search

Why are my PAT campaigns showing up in search results (either Top of Search or Rest of Search)?

In a PAT campaign, you are bidding on ASINs and Category Nodes.

If you bid on an ASIN that organically ranks highly on a search term, then you have the opportunity to have your ad served on the search page for that search term as well.

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