When looking at your PAT campaigns in the Perpetua app, you will see three different sub-tiers of spending visible related to the Ads-placement:
Top of Search
Product Detail Page
Rest of Search
Why are my PAT campaigns showing up in search results (either Top of Search or Rest of Search)?
In a PAT campaign, you are bidding on ASINs and Category Nodes.
If you bid on an ASIN that organically ranks highly on a search term, then you have the opportunity to have your ad served on the search page for that search term as well.
Article last updated October 2024. If you find this information to be out of date, please contact hello@perpetua.io.