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How to optimize your existing Sponsored Brands campaigns from Amazon
How to optimize your existing Sponsored Brands campaigns from Amazon
How to allow Perpetua to take over and optimize any of your old Amazon Sponsored Brands campaigns.
Claire Lee avatar
Written by Claire Lee
Updated over a week ago

Note: Sponsored Brand campaigns created in the Amazon Ad Console after October 18, 2022 will not be able to be optimized by Perpetua. A feature update will be released in the near future to address this.

Have existing Sponsored Brands or Sponsored Brands Video campaigns in Amazon's Ad Console that you want Perpetua to optimize and manage?

Here's how to optimize them within your Perpetua Dashboard.

1. Head over to the 'Sponsored Brands' tab in the left-hand menu.

2. Then, click on the 'Unmanaged Campaigns' tab in the middle of the dashboard.

Here, you will see a list of all the current Sponsored Brands and Sponsored Brands video campaigns that exist in your Ad Console.

3. Find the campaign you'd like to optimize and then select the purple 'Optimize' button beside the campaign. From here, you'll be able to set your goal configurations for the campaign and then launch it!

For more information on which targeting type to choose for your Sponsored Brands goals, click here.

You can watch these 2 tutorial videos on how to create and launch a Product Collection Goal and a Video Goal.

NOTE: Once you've optimized and launched your goal, you will see the goal populate under the 'Goals' tab within the Sponsored Brands dashboard.

Article last updated March 2023. If you find this information to be out of date, please contact

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