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Launching Amazon Sponsored Ad goals
Sponsored Brands - Launching a Product Collection Goal
Sponsored Brands - Launching a Product Collection Goal

A step-by-step guide to walk you through how to launch a sponsored brand product collection/headline campaign on Perpetua

Linda Wan avatar
Written by Linda Wan
Updated over a week ago

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How To Launch an SB Product Collection Goal

1. Go to the Sponsored Brands tab and click the purple "New Goal" button.


2. Select "Product Collection".

3. Select the 3 products you wish to advertise in your Product Collection Goal

🚨Note: You can rearrange the order of your products by clicking on the "Rearrange" option on the next "Enter your Campaign Creative" flow (a.) and select the product according to the position you wish to assign them in the collection and click "Confirm" (b).🚨
​​

a.


b.


4. Set up your Creative.

  • Select the Brand and Ad Destination

  • Entering your Brand Name and creating an Ad Headline

  • Select a Targeting Type


5. Configure your goal in the configuration panel on the right side.

  • Select your Targeting Type

  • Enter your Goal Name

  • Enter your Target ACoS and Daily Budget

  • Make changes in ⚙️ Advanced settings (optional)


6. Click the Submit for Approval button. Amazon will then review the creative. Once it is approved, your campaign will be live! 🥳


Previewing Ad Creatives

Once your goal is live, you can view a preview of the creatives for the ad by navigating to the Goals tab within your Sponsored Brands dashboard, or in the Ads tab in your goal deep-dive view. Simply click on the "creative" pill in either section and a pop-up will appear showing you the creative for that ad.




Adding Custom Images

On Amazon, you will notice that you are able to include a custom image. Although Perpetua doesn't currently support this feature, our team is dedicated to making it available within the app by 2024.

In the meantime, you can still launch this in the ad console and utilize Perpetua's SB Takeover tool to enhance the custom image SB Product Collection campaign within Perpetua. This allows you to make the most of our comprehensive suite of features like SB Dayparting and Search Insights!

🚨 Starting January 31, 2024, any new campaigns using the Sponsored Brands product collection ad format must include a custom image that complies with policies. Existing non-video campaigns without a custom image will no longer serve after May 31, 2024.
Please find out more here.🚨


Article last updated January 2024. If you find this information to be out of date, please contact hello@perpetua.io.

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