For walmart, you have to be a Walmart supplier or Marketplace seller to use Sponsored Products.Both types need to apply by submitting a request to wpasales@walmart.com to confirm their eligibility.If they are a Walmart Supplier (1P), they need to provide:

  • Company Name

  • Vendor ID

  • Tax ID

  • Brands associated with their Walmart account

  • A Walmart.com customer account email address and their full name

  • A email address to be assigned as account admin (if different from the Walmart.com customer account email address)

  • A billing contact email and their full name to which the invoice will be sent

If they are a Marketplace seller(3P), they need to provide:

  • Company Name

  • Legacy Seller ID

  • Tax ID

  • Seller Center Admin Email (the main and/or admin email address for your Seller Center account) and their full name

  • An email address to be assigned as account admin (if different from the Seller Center admin email address)

Once you get approved, Walmart Media Group will onboard you, and then you can easily log in with your Seller Center credentials to manage your Walmart Sponsored products.

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