Limit Budget Allocation

How can I control how much budget goes to specific campaigns within a segment?

Andrea Mamone avatar
Written by Andrea Mamone
Updated this week

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Introduction

Control the maximum percentage of your segment budget going towards specific campaigns within it. This means that if you set 50%, that campaign can use up to 50% of the total segment budget, but may use less than this.



How To Apply and Edit It

From Campaigns Tab

  • Select the goal that you want to modify and go to the "Campaigns" tab.

  • From here, select the 3 dots to the right of the campaign you want to limit the budget on and select "Limit Budget Allocation" from the drop-down list.

  • You then have the option to limit the budget of this campaign from 1-100% of the total segment budget. Click "Apply" to confirm it.

🚨Note🚨
This is a limit on budget allocation, meaning that if you set 50%, that campaign can use up to 50% of the total segment budget, but may use less than this.



How to Remove It

There are a few options you can consider when would like to remove the function of Limit Budget Allocation (%).


Option a): Pause and unpause the campaign.

Option b): Set the limit of this budget to 100% (We would still automate the transfer of budget between campaigns).

Option c): Access the Campaigns tab within your goal. Navigate to the three dots on the right side of each campaign and select the "Remove Budget Allocation limit" from the drop-down list:



Article last updated April 2024. If you find this information to be out of date, please contact hello@perpetua.io

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