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Introduction
This Benchmarker dashboard analyzes your ad spend distribution and performance compared to category benchmarks for Sponsored Products (essential ad format) and Sponsored Brands (building brand awareness).
Performance Ratings
In this section, you’ll receive a score for your overall performance in your product category on a scale of one to five, with five being the highest-performing (top 20%) and one having the most room for improvement (bottom 20%).
The scores range from one star to five stars:
🌟 = in bottom 20%
🌟🌟= in bottom 40 %
🌟🌟🌟 = between 40%-60%
🌟🌟🌟🌟= in top 40%
🌟🌟🌟🌟🌟= in top 20%.
Navigate to the corresponding ad type you wish to review your Performance rating for. You can view your Sponsored Products and Sponsored Brands performance
For each ad type, evaluate the performance of your product category against the category benchmark on metrics such as ACOS, CVR, CPC, and CTR. In the highlighted example below, your product category's CVR is 13.5% compared to the category benchmark of 7.19%, indicating that your products are converting above the average benchmark.
FAQs
Click on the ▶️ icon to expand and view the answers.
What are the account structure benchmarks based on?
What are the account structure benchmarks based on?
The account structure benchmarks are based on a combination of aggregated data and Perpetua's strategic recommendations. We believe account setup is at the heart of a successful Amazon PPC account. Learn more about setting up your account for success.
What are ad spend distribution benchmarks based on?
What are ad spend distribution benchmarks based on?
The Category Benchmark for ad distribution shows how your direct competitors are allocating their budgets to different formats.
What does it mean if I’m spending less or more on formats than my competitors?
What does it mean if I’m spending less or more on formats than my competitors?
Learn more about our recommendations regarding portfolio diversity here.
How can I learn more about best practices for each ad format?
How can I learn more about best practices for each ad format?
We have an entire Insights Center dedicated to helping you succeed on Amazon. To learn more about the fundamentals of Amazon PPC, start here to get an overview of our tried and true best practices.
Article last updated July 2024. If you find this information to be out of date, please contact hello@perpetua.io.