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Introduction
The Performance Matrix feature gives you an informative breakdown of your ASINs's performance over the last month. In this way, you have a better understanding based on the data how your ASINs are performing. This might lead to conclusions on which products you want to focus on and spend more on.
The purpose of the feature is to show you how your Top 10 products in Ad spend are performing each month.
The Left Bar - Top 10 Products
On the left side, you will see your Top 10 products by Ad Spend with the numerical order based on their Ad Spend. Meaning product number 1 in the list had the most Ad Spend for the month of the report.
Click on the ▶️ beside the product (1) to expand and view more details about the individual product (2) performance for the selected month:
The Graph Bubble
The vertical axis (y) is the Ad Sales Variation and the horizontal axis (x) is the Ad Spend Variation.
The vertical axis shows percentages based on increased/decreased Ad Sales.
The horizontal axis shows percentages based on increased/decreased Ad Spend.
At the bottom of the graph, a legend will explain the meaning of each colour and size of the circles displayed above
Colour | Performance Description | Ad Spend & Sales Relationship | ACoS Impact |
Dark Green | Good Performance | Ad Sales increased despite lower investment in Ad Spend | ACoS improved |
Light Green | Mixed Performance (more positive) | Higher Ad Spend led to more Ad Sales, or lower Ad Spend led to lower Ad Sales | ACoS improved |
Dark Red | Poor Performance | Ad Sales decreased despite higher investment in Ad Spend | ACoS increased |
Light Red | Mixed Performance (more negative) | Higher Ad Spend led to more Ad Sales, or lower Ad Spend led to lower Ad Sales | ACoS increased |
Gray | Only Minor Fluctuations/Changes | Minor changes in connection to decreased/increased Ad Sales & Ad Spend of your ASIN for the month of the report |
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The Ad Spend circle displayed is based on your highest & lowest Ad Spend from your products. The smallest circle is based on the lowest Ad Spend. The biggest circle is based on the highest Ad Spend.
🚨 Note 🚨
This is only based on your products of the top 10, not all of your products.
Locate the ranking number of your ASIN from the left-sidebar on the graph:
Article last updated July 2024. If you find this information to be out of date, please contact hello@perpetua.io.