Introduction

The Performance Objective Within it

Your score is the average number of ad groups you have in your campaigns. The ad group must have at least 1 impression to count.
Having fewer ad groups per campaign will give you more control over your budget, as the budget is set on campaign level. This will avoid cases where a subset of your ad groups is using most of your budget until it runs out, leaving other ad groups with few impressions.
Having control makes your account quicker and easier to optimize.

Your score is the average number of advertised ASINs you have in every ad group. Only ASINs with at least one impression are counted.
For all of the ASINs that are grouped together, the following characteristics should be very similar:
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- search intent (keywords)
- profit margins.
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If the grouped ASINs do not have these characteristics in common, it will be difficult to optimize targets and bids or even to interpret results. This in turn will make it difficult to design a high-performing campaign.
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Your ability to group advertised ASINs will depend on the size and diversity of your product portfolio. For most advertisers, 1 to 10 ASINs per ad group will be ideal.
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Find out more about product grouping by reading our Blog article here.
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This score shows the average number of keywords per ad group in your account (other targets, e.g. ASINs, are not included currently). Only unique keywords with at least 1 impression per ad group are included.
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Advertisers with less than 5 keywords usually aren’t bidding on all of the keywords that could help them reach potential customers. Advertisers who have more than 20 targets lose the ability to quickly and easily optimize their target bids because clicks are widely distributed.
For advertisers with less than 10k/month in ad spend, we recommend between 5 and 20 targets per ad group. For advertisers with more than 10k/month in ad spend 20+ targets can work well.