In the Product Analysis section, you can easily identify specific products whose ads require optimization and then take steps to improve the KPIs for those products.
The dashboard provides a detailed analysis of your top 100 advertised products with at least one impression. Initially, it examines ACOS, CPC, CTR, and CVR. These metrics are then compared to the relevant benchmarks.
The benchmarks provided are closely tied to the category of your product, with the relevant category displayed right next to the ASIN for clarity.
We offer benchmarks for categories up to two levels deep, ensuring a highly detailed and granular analysis.
This level of specificity enhances the relevancy of the benchmarks, giving you more actionable insights tailored to your product's performance within its niche.
The Colours
Indicate where you stand in the performance distribution relative to your peers.
Colour | Performance Description |
Green | Indicates the product is outperforming the benchmark (top 40%) |
Red | This means there is room for improvement (bottom 40%) |
Yellow | Shows that the product's performance is about average |
When you hover over any of the KPI scores, a bar chart displaying the performance distribution with the same colour coding will display.
This allows you to see in more detail how much room for improvement there is and what are reasonable target values for your optimization efforts.
Type of Report
When a report for the previous month is available, we also analyze the Month-over-Month performance (Mom Changes).
Navigate to the top-right corner of the report, to switch the view to "MoM Changes"
View Products and Apply Filters
Navigate to the bottom-right side of the dashboard and click on the arrows to view the products with their related performance metrics (1), and apply any filters (2) to identify high-impact opportunities for optimization.
Article last updated July 2024. If you find this information to be out of date, please contact hello@perpetua.io.