What is the Benchmarker?

Answering questions like how to get the report, how many reports you can get, what the benchmarks are based on, and other general FAQs.

Marco Varnas avatar
Written by Marco Varnas
Updated over a week ago

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The Benchmarker will give you a clear picture of your Amazon PPC performance by comparing your performance KPIs (ACoS, CPC, click-through rate, and conversion rate) to your true competitors:

  • on Amazon,

  • in your sub-category, and

according to ad format (Sponsored Products or Sponsored Brands).

The Benchmarker report can highlight product-specific growth potential and show you how to make the most of the Perpetua software.

To get started, visit our Benchmarker page, request a report, or contact our customer service team for assistance.

When you sign up for the Benchmarker, you'll be asked to provide some information about you and your business to get you started.

If you want to learn more about each section of the Benchmarker report, check out the following articles:

Benchmarker: The Summary Section
Benchmarker: The Impact Driver Analysis
Benchmarker: The Product Analysis section
Benchmarker: The Account Structure

General FAQS

Why do I need to connect my Amazon Advertising account?

In order to complete the sign-up process, you need to log into your Amazon Advertising account. Once you log in, this will allow us to retrieve the necessary data to analyze your account, show related benchmarks, and calculate your growth potential. This also enables us to generate monthly custom Benchmarker reports for you.

We understand, and do not take lightly, the responsibility that comes with handling your data. Our team takes considerable efforts to ensure the highest security standards possible. Rest assured that we will never share your Amazon PPC data with a third party for any reason. If you have any additional questions on this, please reach out to your Data Strategist or our Support team.

Does the Benchmarker make any changes to my advertising data?

No, the Benchmarker does not make any changes to your advertising data. The Amazon Advertising integration asks for this permission when you sign up, but the Benchmarker does not make use of it.

Will the Benchmarker always be free?

Yes! Access to the Benchmarker is completely free and will stay that way.

How do I read my Benchmarker report?

To get the most out of your Benchmarker report, we recommend consulting the user guide - where we’ll walk you through the most common use cases that will help you improve your account.

Can I use the Benchmarker to track my Amazon PPC progress?

Absolutely! You’ll receive your first follow-up report in one month from today, and a fresh one each month after that. Of course, you can opt-out at any time.

When will I get my next report?

You will receive a new report every month, on the same day you requested your original report. Every new report will incorporate data from the previous calendar month.

For example: if you requested your first report on April 6th, you will receive your next report on May 6th - showing updated data from the month of April. If you want to get your report on the 1st day of the month, just request another report for your account on this date to set a new schedule.

How many reports can I get?

There’s no limit to the number of reports or accounts and we’ll automatically deliver an updated report to your inbox each month.

Please note that you will always get a report for the last calendar month. Requesting a new report before the current month has passed will not create an updated report.

Is there a way for me to disconnect my data?

Yes, you can control Amazon Advertising access inside your Amazon account, however please note that this will automatically discontinue future Benchmarker reports from being delivered to you.

Find instructions for controlling Amazon Advertising access inside your Amazon account here. If you are not sure what to do please reach out to us at hello@perpetua.io

About the Benchmarks

What are the benchmarks based on?

The benchmarks are based on an internal study involving $2.5B in anonymized and aggregated Amazon PPC ad revenue across 170,000 products and 20,000 product categories.

How do I know the benchmarks are accurate?

The Benchmarks reported in the Benchmarker are based on aggregated and anonymized Amazon PPC data representing $2.5B in ad revenue across 170,000 products and 20,000 product categories.

The data is screened for statistical significance and biases to ensure the accuracy of our benchmarks.

Finally, to avoid muddying the waters with unreliable averages - which can be skewed by outliers - we use medians by percentile instead.

We’re proud that the Benchmarker has the most accurate benchmarks in the industry.

Why did I have to choose my category before integrating?

The category that you choose before integrating your account is only needed for your Sponsored Brands campaigns. Sponsored Products categories are determined dynamically according to your ASIN data.

If you’d like to change the category you selected, simply request a new report with a different selection.

Missing something?

To make sure the analysis is accurate, the Benchmarker will only show data for ASINs, campaigns, ad groups or targets that have had at least one impression during the previous calendar month.

For ASINs, an Amazon Best Seller Rank (BSR) is also required. That means it’s possible that the Product Analysis section will show fewer products than your Amazon Advertising account, or that this section will have no data for this time period.

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Article last updated June 2023. If you find this information to be out of date, please contact hello@perpetua.io.

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