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What is the Content Network?

What do editorial recommendations and product review articles look like?

What are the benefits of advertising through the Content Network?

How do I get started?

FAQs

What is the Content Network?

Content Network allows you to advertise your products through Amazon Editorials and connect with top-tier publisher sites. Your products will be featured on Amazon as editorial recommendations and off Amazon as leading product review articles from Perpetua’s network of top digital publishers. Shoppers will see these editorial recommendations and product review articles on search engine results pages when searching for given keywords.

What do editorial recommendations and product review articles look like?

Offsite product review articles that are written by our publishing partners will appear on their own site.

Here is an example of an article about dog beds.

Here is another example of an article about facial masks.

Amazon Editorials appear on the search engine results page and will appear like the images below.

An example of what Amazon Editorials look like on the Amazon Search Engine Results Page

A second example of what Amazon Editorials look like on the Amazon Search Engine Results Page

What are the benefits of advertising through the Content Network?

Content Network allows you to build brand awareness and credibility while driving high intent shoppers to your Amazon listing. Product review articles will drive incremental sales growth and improve organic rank by bringing off site traffic to product pages. Amazon's editorial recommendations will help you dominate the share of voice on search engine result pages using strategic keywords. Having editorial recommendations both on and off Amazon will help secure your place as a top brand in your category. Our list of very reputable publishing partners will add trust and credibility to your brand when shoppers come across these editorial advertisements.

How do I get started?

Content Network is currently in beta but is available to existing Perpetua customers. If you are interested in learning more or think that your products could benefit from this type of advertising, then click the chat box to start a conversation or reach out to your dedicated data strategist.

FAQs

What are the requirements to advertise through the Content Network?

The requirements we have in place are to ensure that optimal results are obtained when advertising through the Content Network. Advertising this way is best for products that are already performing strongly and can benefit from additional advertising streams.

Must-have ASIN requirements:

  • 4+ star rating

  • 100+ ratings or reviews

  • Near average market price

  • Alternatively, a very strong brand affinity

Keyword requirements*:

  • Your product must be organically ranked on the first page of the given keyword

  • Keyword has a high search frequency

* We allow you to submit up to three keywords that you would like to advertise your product with. The final decision on which keyword will be used is ultimately up to the publishers of the articles.

Which regions is the Content Network available in?

Content Network is currently available for the US, UK, and Canadian marketplaces on Amazon. The Amazon Germany marketplace will be available in early 2022.

What options do I have when signing up for the Content Network?

You may choose which regions you would like to run editorial recommendations and product review articles. You may also choose whether to have this content run exclusively on Amazon, off Amazon, or both.

How will I know when my articles are live?

Your dedicated data strategist will reach out to you when you product article goes live. You will be provided with a link to your offsite articles and will be able to see the Amazon Editorial on the Amazon site.

How long does it take to produce this content?

Offsite product review articles can go live in 2-4 weeks and onsite Amazon Editorials can go live in 6-8 weeks.

Is there an additional cost for this service?

Yes, there will be an additional cost. Please connect with us to determine available pricing options.

Article last updated November 4th, 2021. If you find this information to be out of date, please contact hello@perpetua.io.

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