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What are Editorials?

Connect to top-tier publishers for editorial recommendations to increase brand awareness using the Perpetua Content Network.

Mitchell Bergin avatar
Written by Mitchell Bergin
Updated over a week ago

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What are Editorials?

Content Network allows you to advertise your products through top-tier publisher sites. Your products will be featured in leading brand review and product review articles from Perpetua’s network of top digital publishers. Shoppers will see these review articles on search engine results pages when searching for given keywords.

What do brand and product review articles look like?

Offsite brand and product review articles that are written by our publishing partners will appear on their own site. Examples of what each one looks like are linked below.

What are the benefits of advertising with Editorials?

Editorials allow you to build brand awareness and credibility while driving high intent shoppers to your Amazon listing. Brand and product review articles will drive incremental sales growth and improve organic rank by bringing off-site traffic to product pages. They will help you dominate the share of voice on search engine result pages using strategic keywords and secure your place as a top brand in your category. Our list of very reputable publishing partners will add trust and credibility to your brand when shoppers come across these editorial advertisements.

How do I get started?

The first time you go to the Editorials tab on the menu within the Perpetua app, you will be required to request access to the editorials page. There is no cost incurred at this step.

Not yet a customer? Send us a message through chat on to get started.


What are the requirements to advertise with Editorials?

The requirements we have in place are to ensure that optimal results are obtained when advertising with Editorials. Advertising this way is best for products that are already performing strongly and can benefit from additional advertising streams.

Must-have ASIN requirements:

  • 4+ star rating

  • 100+ ratings or reviews

  • $20,000+ in monthly sales

  • ASIN must be organically ranked on the first page for at least one keyword

Which regions are Editorials available in?

Editorials are currently available for the US, and UK marketplaces on Amazon.

What options do I have when signing up for Editorials?

You may choose which products and which marketplace you would like to include in editorial recommendations. You can submit up to three keywords per product to give the publishers an idea of which keywords you would like in the title of the article.

Who owns the content?

The content is owned by the publishers of the article. Publishers have full control over the content included in the article.

How will I know when my articles are live?

Your dedicated data strategist will reach out to you when you product article goes live. You will be provided with a link to your offsite articles and it will be viewable in app as well.

How long does it take to produce this content?

Content can take up to 3-4 weeks to go live from date of sign-up.

Is there an additional cost for this service?

Yes, there will be an additional cost. Please email your data strategist or send us a message through chat support to determine available pricing options.

Article last updated April 2023. If you find this information to be out of date, please contact

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