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What are Amazon Editorials?

What do editorial recommendations and product review articles look like?

What are the benefits of advertising with Amazon Editorials?

How do I get started?

FAQs

What are Amazon Editorials?

Content Network allows you to advertise your products through Amazon Editorials and connect with top-tier publisher sites. Your products will be featured on Amazon as editorial recommendations and off Amazon as leading product review articles from Perpetua’s network of top digital publishers. Shoppers will see these editorial recommendations and product review articles on search engine results pages when searching for given keywords.

What do editorial recommendations and product review articles look like?

Offsite product review articles that are written by our publishing partners will appear on their own site.

Here is an example of an article about dog beds.

Here is another example of an article about facial masks.

Amazon Editorials appear on the search engine results page and will appear like the images below.

A second example of what Amazon Editorials look like on the Amazon Search Engine Results Page

What are the benefits of advertising with Amazon Editorials?

Amazon Editorials allow you to build brand awareness and credibility while driving high intent shoppers to your Amazon listing. Product review articles will drive incremental sales growth and improve organic rank by bringing off-site traffic to product pages. Amazon's editorial recommendations will help you dominate the share of voice on search engine result pages using strategic keywords. Having editorial recommendations both on and off Amazon will help secure your place as a top brand in your category. Our list of very reputable publishing partners will add trust and credibility to your brand when shoppers come across these editorial advertisements.

How do I get started?

The first time you go to the Editorials tab on the menu within the Perpetua app, you will be required to request access to the editorials page. There is no cost incurred at this step.

Not yet a customer? Send us a message through chat on perpetua.io to get started.

FAQs

What are the requirements to advertise with Amazon Editorials?

The requirements we have in place are to ensure that optimal results are obtained when advertising with Amazon Editorials. Advertising this way is best for products that are already performing strongly and can benefit from additional advertising streams.

Must-have ASIN requirements:

  • 4+ star rating

  • 100+ ratings or reviews

  • $20,000+ in monthly sales

  • ASIN must be organically ranked on the first page for at least one keyword

Which regions are Amazon Editorials available in?

Amazon Editorials are currently available for the US, UK, and Canadian marketplaces on Amazon.

What options do I have when signing up for Amazon Editorials?

You may choose which products and which marketplace you would like to include in editorial recommendations. You can submit up to three keywords per product to give the publishers an idea of which keywords you would like in the title of the article.

Who owns the content?

The content is owned by the publishers of the article and by Amazon. Publishers have full control over the content included in the article and Amazon decides which editorials will go live on their site.

How will I know when my articles are live?

Your dedicated data strategist will reach out to you when you product article goes live. You will be provided with a link to your offsite articles and will be able to see the Amazon Editorial on the Amazon site.

How long does it take to produce this content?

Content can take up to 6 weeks to go live from date of sign-up.

Is there an additional cost for this service?

Yes, there will be an additional cost. Please email your data strategist or send us a message through chat support to determine available pricing options.


Article last updated September 6th, 2022. If you find this information to be out of date, please contact hello@perpetua.io.

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