For each product sold on Target.com, there is an associated Quality Score determined by Target.
To find out your brand's product quality scores, go to target.contentanalytics.com
What determines a high product quality score?
There are 8 key elements to a high quality score for product detail pages (PDP) on Target.com.
Content Best Practice
# of Feature Bullets
4 - 8 bullets
3 images or more
At least 50 words
Product Questions (Q&A section)
All product questions answered as soon as possible through the BazaarVoice Connections portal
Include one or more videos
Complete label information including active ingredients and chemical products
At least 8 reviews or more. At Perpetua, we recommend looking at the number of reviews for competitor items to gauge quality relative to similar products. For more information, go to BaazarVoice.com
1 asset or more - includes display comparison charts, interactive product tours, step-by-step instructions (where applicable) and more.
Learn more at Salisfy.com
Why is product quality score important?
Product quality score can greatly impact the conversion rate for your Sponsored Product ads on Target.com. Poor quality score means customers are less likely to purchase your item after clicking on an ad to view your product detail page.
Improving quality score will allow your brand to increase advertising efficiency and achieve incremental sales.
Please reach out to your Target rep for more information.