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Why are total sales less than total attributed sales?
Why are total sales less than total attributed sales?

Explaining how Perpetua calculates organic sales and why the estimated value for a time period is 0

Joe Rideout avatar
Written by Joe Rideout
Updated over a week ago

Total sales uses a 1-day attribution window whereas Attributed Sales uses a 30-day window, so in some cases Total Attributed Sales will be higher than Total Sales.

The Organic Sales metric is a simple estimate calculated by subtracting advertising sales from total revenue. Though insightful, this estimate can be misleading due to the differing attribution windows used by advertising sales and total revenue reports.

Since Organic Sales = Total Sales - Total Attributed sales, organic sales can be zero (or negative) if Total Attributed Sales is greater than Total Sales as a result of capturing extra sales.

Building out a complex model to better account for these differing attribution windows is on the Perpetua roadmap and will make organic sales estimates more reliable in the future.

For a complete breakdown of attribution windows by platform and ad unit, click here.

Why is the Organic Sales on the top of the dashboard not equal to the organics sales per product summed up?

Organic Sales at the top is calculated including SB & SBv sales data whereas the data in the table is calculated without it so the value at the top can be lower. This is because spend cannot be attributed to specific ASINs. Furthermore, the total sales tab in the dashboard only shows products that are eligible for advertising, or manually added products for advertisement. As a result, we don’t pull data for all ASINs automatically and though they will be accounted for in total tiles the products will not show up in the table (below the graph).

Article last updated November 2021. If you find this information to be out of date, please contact

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