This article will walk you through Amazon's Brand Referral Bonus Program and how you can begin earning credits for your non-Amazon marketing efforts such as Google Ads.

About Amazon's Brand Referral Bonus Program

What is the Brand Referral Bonus Program?

The program allows sellers to earn bonuses from traffic driven to Amazon as a reward for their non-Amazon marketing efforts. The bonus will be applied as a credit to the seller's account and is calculated as a percentage of qualifying sales. On average, sellers can earn a 10% bonus (exact rates are based on product categories).

For more information on how bonuses are calculated and paid out, please refer to Amazon's Brand Referral Bonus Article.

Who is eligible for the Brand Referral Bonus Program?

The program is currently open to U.S. sellers with brand registry.

How do I sign up?

  1. Register for the Brand Referral Bonus program.

  2. Enroll in Amazon Attribution if you are not already.

  3. Create tags for your promoted products using Amazon Attribution. All traffic must have an Amazon Attribution tag in order to qualify for the bonus (Note: If your Google Ads were launched in Perpetua, you do not have to do this step).

  4. Launch your advertising campaigns.


Google Ads via Attribution

U.S. sellers that have launched Google Ads goals in Perpetua can earn bonuses on their campaigns. If you haven't set up Google Ads with us yet, click here to learn how.

What happens to my existing Google Ads goals launched in Perpetua?

  • If you are eligible for the Brand Referral Bonus program, you only have to sign up to begin earning bonuses on your existing Google Ads goals in Perpetua.

  • Your bonuses from qualifying sales will start the day you enroll in the program.

  • No changes will be made to your existing tracking templates.

Launching Google Ads with us is easy and eliminates the need to set up Amazon Attribution tags in order to qualify for the bonus. If you're interested in growing new-to-brand sales, the Brand Referral Bonus Program is a great way to offset the costs of experimenting with non-Amazon traffic.


Last Updated: August 2021

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