If you ever wondered "how many keywords can I add to my campaign?" here is a complete breakdown of the limits per campaign.

Sponsored Products Campaign Limits

Type

Limit

Campaigns in your account

(active and paused)

10,000

Ad groups in a campaign

20,000

Ads in an ad group

10,000 for manual targeting

500,000 for automatic targeting

Keywords in an ad group

(excluding negative keywords)

1,000 for manual targeting

Ad groups in an account

200,000

Ads in an account

2,000,000

Keywords in an account (including negative keywords)

2,000,000

Category and product targets in an ad group

10,000

Campaign negative keywords

1,000

Ad group negative keywords

1,000

Negative keyword search terms

Negative phrase 4 words or 80 characters

Negative exact 10 words or 80 characters

Negative products in a group in product targeting

10,000

For more information, please check Amazon's guidelines available here.

Sponsored Brands Campaign Limits

Type

Limit

Keywords in a campaign

1,000

Ads in a campaign

100

For more information, please check Amazon's guidelines available here.

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